TAKEAWAYS

• Hops Direct launched in 1999, ahead of the e-commerce trend.
• The craft beer boom significantly impacted their business growth.
• Storytelling and marketing are crucial for connecting with customers.
• Innovations like hop gummies and hop water are emerging trends.
• The partnership with Moxie has been instrumental in their marketing strategy.
• Patience and flexibility are essential in a family-run business.
• They have 19 different hop varieties growing on the farm.
• The industry is facing challenges with oversupply and competition from distilling.
• Social media plays a vital role in engaging with brewers and homebrewers.
• Independence in farming is important for success.