SUMMARY

In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the concept of owned media, which includes channels like your website, email list, blog, and podcast. They emphasize the risks of relying solely on social media platforms and highlight owned media as a secure, long-term asset for businesses. The team explains how owned and social media can complement each other and stress the importance of maintaining and updating owned media to build direct connections and grow with your business over time. Practical advice on content creation, leveraging email marketing, and auditing your owned media are also covered, making this episode a must-listen for small business owners and entrepreneurs.