Project 37 grew out of a need for all-ages music spaces in St. Cloud.

Community fundraisers raised $80K to launch B-Side.

B-Side is a sober, all-ages coffee shop and venue downtown.

The name highlights both music’s “B-sides” and society’s overlooked voices.

Fair pay for artists is central to Project 37’s mission.

Punk shows helped build momentum and attract younger audiences.

Branding with Moxie brought the colorful, eclectic vision to life.

B-Side shows quickly hit capacity—demand is strong.

Education programs like songwriting classes are expanding the mission.

Anna’s advice: take action, and learn how your role fits with the whole team.