PODCAST 018

How Podcasting Can Elevate Your Brand — Insights from Abbey Graves Productions

SUMMARY

In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Abbey Graves, a former radio personality turned podcast producer. Abby shares her journey from childhood dreams of being a radio DJ to the realities of the industry, including the financial struggles that led her to pivot into podcasting. She discusses the challenges of starting her own business, the importance of networking, and how she defines success in the podcasting world. Abbey also reflects on the balance of managing multiple ventures and the joy she finds in her work. In this conversation, Abbey Graves discusses the multifaceted nature of her business, Abbey Graves Productions, which encompasses audio production, live events, and podcasting. The discussion highlights the importance of networking, the benefits of podcasting for business growth, and the steps to start a podcast. Abbey shares her journey of turning a hobby into a career, emphasizing the need to bet on oneself and the potential for future growth in internal podcasting for organizations. The conversation is rich with insights on entrepreneurship, creativity, and the evolving landscape of content creation.

CHAPTERS

00:00 Introduction to Behind the Brand
00:58 Abby Graves: The Journey to Radio Personality
03:58 Transitioning from Radio to Podcasting
07:07 Building a Business: The Birth of Abby Graves Productions
10:12 Navigating Early Challenges in Self-Employment
13:03 Finding Success: Word of Mouth and Networking
13:50 Defining Podcast Success
15:00 Scaling the Business and Outsourcing
18:06 Balancing Multiple Ventures and Passion Projects
19:10 The Importance of Networking and Variety in Business
22:42 Navigating the Podcasting Landscape
25:21 The Power of Podcasting for Business Growth
30:35 Starting Your Own Podcast: First Steps
31:44 Turning Hobbies into Careers
32:30 Future Directions for Abbey Graves Productions

TAKEAWAYS

  • Abbey always had a passion for radio and music.

  • Starting a podcast business was a gradual process for Abbey.

  • Networking and word of mouth are key to finding clients.

  • Success in podcasting is subjective and personal.

  • Abbey emphasizes the importance of being proud of your content.

  • Outsourcing tasks can help manage a growing business.

  • Finding the right help is crucial for scaling a business.

  • Abbey enjoys balancing multiple ventures and projects.

  • Every day brings new challenges in entrepreneurship. Networking opens doors to new opportunities.

  • Diverse activities can enhance business growth.

  • Podcasting allows for creative expression and marketing.