SUMMARY
Recapping AD Connect 2023 with Team Moxie
In this episode of Behind the Brand, the Moxie Creative team—Taylor, Mo, and Tyler—recap their unforgettable experience at AD Connect 2025, the premier conference hosted by the American Advertising Awards.
Tune in as they dive into:
Key insights from breakout sessions on creative strategy, brand storytelling, and innovation
The future of AI in the creative process—and how Moxie Creative is using it to boost efficiency without losing the human touch
An inspiring encounter with design legend Aaron Draplin, plus what they learned from his bold, authentic approach
Fresh takeaways for keeping creativity client-centered and impactful in a fast-changing digital landscape
Whether you’re a designer, marketer, or creative agency owner, this episode is packed with actionable takeaways and inspiration to keep your ideas fresh, your tools sharp, and your vision focused.
CHAPTERS
00:00 Introduction to Behind the Brand
00:44 Meet the Moxie Team
02:08 Recap of AD Connect Conference
04:12 Insights and Takeaways from the Conference
10:51 AI in Advertising: A Hot Topic
14:49 The Phone and the Northern Lights
15:41 AI and Viral Content
17:28 The Kangaroo Incident
18:07 Introduction to Aaron Draplin
19:23 Draplin’s Career and Influence
24:55 Meeting Draplin in Person
26:46 Conference Takeaways and Future Plans
29:01 Conclusion and Farewell
TAKEAWAYS
Big agencies face the same challenges as small teams
Strong ideas still matter more than fancy tools.
AI is a helper, not the hero.
Human intelligence makes creative work stand out.
Clear, punchy headlines grab real attention.
Honest communication builds better teamwork.
Action turns good ideas into real results.
Design heroes are still just people who love the craft.
Small businesses deserve big agency thinking.
Moxie is inspired to get weirder and bolder in 2026.
Moxie Creative, based in St. Cloud, Minnesota, is a full-service creative agency specializing in branding, web design, and both traditional and digital marketing.
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