SUMMARY
In this episode of Behind the Brand, the hosts discuss the often misunderstood concept of networking. They explore how networking can be a powerful tool for building relationships and growing a business when approached authentically. The conversation covers various aspects of networking, including community involvement, referral-based models, and the importance of patience and consistency in cultivating connections. The hosts also share personal experiences and insights on how to effectively network both in-person and online, emphasizing the long-term benefits of relationship-building over immediate transactions.