TAKEAWAYS

• Eric transitioned from a franchisee to a founder after feeling limited by the franchise model.
• He emphasized the importance of brand identity in building customer trust.
• Choosing a new business name was a challenging but rewarding process.
• Maintaining communication with clients during the transition was crucial.
• Eric’s experience highlights the need for a solid business plan.
• Hiring the right team members is essential for business growth.
• Creating a positive company culture attracts top talent.
• Mentorship played a key role in Eric’s entrepreneurial journey.
• Rebranding can be a time-consuming but necessary investment.
• Eric’s story illustrates that change can lead to new opportunities.