SUMMARY
In this episode of Behind the Brand, the hosts Taylor, and Kelly from Moxie Creative discuss the importance of branding, especially for public perception. They delve into their recent collaboration with the Public Safety Foundation to help them rebrand. Jenifer Odette, the executive director of the foundation, shares her journey and the impactful community work the foundation does, including youth activities, scholarships, and support for first responders. The episode highlights the importance of a fresh brand identity to align with the foundation’s growth and broadened scope, as well as the specific steps taken in the rebranding process. Jenifer also discusses upcoming initiatives and the expansion of community outposts, thereby showcasing the foundation’s commitment to supporting public safety and community well-being.
CHAPTERS
00:00 Introduction to Today’s Episode
00:27 Meet the Hosts and Guest
01:36 Jennifer’s Journey to the Foundation
09:11 The Foundation’s Impact on the Community
14:33 Supporting First Responders
23:12 Volunteer Firefighters in Small Towns
24:34 The Importance of Rebranding
30:45 Community Engagement and New Initiatives
37:15 Personal Reflections and Advice
39:48 Conclusion and Gratitude
TAKEAWAYS
Not all website platforms are created equal — understanding the difference between WordPress and DIY builders like Wix and Squarespace is crucial for long-term growth.
WordPress offers unmatched customization that allows businesses to scale and evolve their online presence without limitations.
Ownership matters — with WordPress, you fully own your site and content, unlike some DIY platforms that retain partial control.
Avoid the common pitfalls of quick-fix platforms that can limit SEO, performance, and user experience.
Professional design and development matters — a custom site built by an experienced team can elevate your brand and improve customer trust.
Better SEO starts with the right foundation — WordPress is built with SEO in mind, giving you a competitive advantage online.
Upfront investment vs. long-term payoff — a professionally built WordPress site may cost more initially but delivers greater returns in functionality, visibility, and branding.
Your website is your digital storefront — make sure it’s built to represent your brand at its best.
Moxie Creative, based in St. Cloud, Minnesota, is a full-service creative agency specializing in branding, web design, and both traditional and digital marketing.
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