TAKEAWAYS

• Integrated marketing combines digital and traditional tactics to create a stronger, more cohesive brand presence.
  
• Traditional media like billboards, radio, and print still play a vital role in top-of-mind awareness.
  
• Digital marketing offers measurable, targeted, and flexible ways to capture audience intent and drive conversions.
  
• The best results come when both traditional and digital channels work together to guide customers from awareness to action.
  
• Businesses shouldn’t copy others’ tactics—campaigns must be customized to audience, goals, and budget.
  
• A strong website and SEO foundation are essential before layering on any advertising.
  
• Traditional tactics spark recognition, while digital tactics help convert that recognition into measurable results.
  
• Consistency across creative assets—messaging, visuals, and tone—builds credibility and recognition.
  
• Tracking is easier online, but traditional impact often shows up in real-world brand lift and conversations.
  
• Effective marketing isn’t about having the biggest budget—it’s about having the right strategy and mix.