SUMMARY
In this episode of ‘Behind the Brand,’ the Moxie Creative team reflects on their major milestones, achievements, and learnings from their second year in business. Hosts Taylor, Kelly, and Michael discuss significant moments such as award-winning projects, launching the company podcast, and onboarding new team members. They also delve into challenges faced, valuable lessons learned, and outline their aspirations for year three, emphasizing the importance of quality work, team collaboration, and strategic growth. Listeners are invited to celebrate with Moxie Creative and gain insights into the journey of building a successful branding and marketing agency.
CHAPTERS
00:00 Year Two at Moxie Creative: A Recap
00:18 Meet the Moxie Team
01:03 Celebrating Two Years of Moxie
02:12 Highlights and Achievements
07:35 Favorite Client Projects
12:45 Reflecting on Year Two: Lessons Learned
13:28 Handling Client Challenges and Legal Actions
14:05 Valuing Our Work and Setting Boundaries
15:32 Team Dynamics and Leadership Growth
17:10 Finding Joy in Our Work
19:50 Looking Ahead to Year Three
21:10 Marketing Successes and Future Goals
25:39 Concluding Thoughts and Gratitude
TAKEAWAYS
1. Awards are great—but connection is better. The biggest wins often come from nights like At Ease or the joy on a client’s face, not just trophies on a shelf.
2. Say yes to the right clients—and no to the wrong ones. Boundaries protect your team, your time, and the quality of your work.
3. Passion projects matter. Whether it’s a moonshine label or a wedding invitation, creative work that feels personal fuels the fire.
4. Leadership is about lifting others. When feedback flows freely and collaboration is encouraged, the entire team levels up.
5. Great marketing takes its own medicine. Our own brand got a refresh this year—and it made a huge difference in growth and recognition.
6. Do what still lights you up. Whether it’s writing, strategy, or building something from scratch, reconnecting with the “why” keeps burnout at bay.
Moxie Creative, based in St. Cloud, Minnesota, is a full-service creative agency specializing in branding, web design, and both traditional and digital marketing.
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