Case Study - Brand Development
Celebrations Bridal
A Formal Rebrand
Celebrations Bridal and Formal Wear came to Moxie for help in creating a comprehensive digital marketing plan. Soon, we realized that their visual brand wasn’t matching the high quality and trending styles of their dresses and tuxedos. Being recognized as a style leader is paramount in the bridal industry.
CLIENT INDUSTRY
- Retail
OUR ROLE
- Strategy, Branding
Fortunately, the Celebrations team agreed that it was time for a logo refresh. We went to work, creating options with varying font choices and imagery.
Choosing a font that communicates elegance usually leads us to scripts. But choosing a scripted font can be difficult. Too fancy or too simple? Beautiful but not readable? Our goal was to create a logo that was elegant, easy to read, relatively simple, and friendly.
During the process, our client communicated that the flowers from their original logo had special meaning to them. Our team proposed different floral images, but the original daisies was the one for our client. We incorporated this element into the new lock-up.
As with many branding projects, the client knows what they like when they see it. With a unanimous decision, this is Celebrations Bridal and Formal Wear’s new logo.
