Case Study -Branding, Creative, Website
Poppy Salon
A brand that cultivates beauty and confidence at every step.
Award-winning Poppy Salon has been a longtime client of the Moxies, creating its first brand back in 2013. Looking to solidify its standing as a premier salon in Central Minnesota, the owners of Poppy Salon reached out to us once again to give its brand a high-end, modern look.
CLIENT INDUSTRY
- Salon & Spa
OUR ROLE
- Branding, Creative, Website
To start off this project, we asked the Poppy team what they were looking for in their new logo. As to be expected the answers varied, but a few words stuck: classy, sleek, modern, upscale. The font we chose for Poppy
For years, Poppy has been known for its “poppy red” color palette, so we were surprised when they asked for a color change. For the group, they felt their signature color no longer reflected their vision of the salon. To meet their request, we muted the red and added neutral colors to tone down its brightness. Taking things one step further, we created geometric shapes and photography styles to give the whole brand a Vogue feel.
With the brand in place, it was time to reskin their website. Opting for a visual homepage, the new Poppy Salon site gives users a unique experience as they dive in deeper. Still highlighting the services, team, and reputation within the community, this new site completed Poppy’s rebrand in the most perfect way.
Rebranding can be a powerful strategy for propelling your business or organization to the next level. With big changes come big rewards.
