Jake Neu joins Taylor and Mo to share the 25-year journey of what’s now Legacy Upfitters—from a spray-on bedliner shop to a full-service vehicle customization destination. Jake breaks down why the company chose to step away from a franchise brand, how they handled the rebrand rollout, and what surprised them most: the community’s strong support for a locally owned, independent identity. He also shares lessons on working with family, building a strong team, and why clear goals are the key to long-term growth.