LATEST EPISODE

EPISODE 088

In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Shawn Hopman, founder of Ya-Sure Kombucha in Brainerd, Minnesota. Shawn shares how a career as a regional beverage gas salesman, a lot of gas station stops, and a SCOBY from a friend led him from brewing a gallon at a time to running a commercial kombucha business.

behind the brand 01 whitex2

PODCAST

Marketing Insights and Brand Stories in Saint Cloud, MN

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold.

Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses gain an edge in their industries, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business.

Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve.

We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen away.

Episodes

2026 Episodes

moxie checklist blog hero1

Your Q4 Results Start in July

Taylor and Kelly explain why the businesses that win Q4 start planning in summer, and how a mid-year check-in sets up a strong second half.

2025 Episodes

moxie blog podcast behind the brandx2

Understanding AI’s Impact on Marketing

AI is everywhere, and the hype is loud. Moxie Creative cuts through the noise to explain AI’s real impact on marketing and what it means for your business.

MOXIE BLOG HEADER What the F is a Moxie

What the “F” is a Moxie!?

Meet Moxie Creative, the St. Cloud, MN branding and marketing agency that makes the little guys look big with strong, authentic brands for small businesses.