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EPISODE 037

In this episode of Behind the Brand, hosts Taylor and Kelly of Moxie Creative discuss the importance of blending digital and traditional marketing strategies for small businesses. They explore how integrated campaigns can create a cohesive story that reaches audiences in multiple ways. The team is joined by Michael Nelson to delve into the evolution of digital marketing and its relationship with traditional methods. Key topics include the history of digital and traditional marketing, effective tactics for small business marketing, and the importance of a well-rounded strategy. The episode emphasizes the need to meet audiences where they are and to use a variety of marketing tools for the best results.

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Behind the Brand

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold.
Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses gain an edge in their industries, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business.

Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve.

We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen away.

Episodes