Listen to Episode 018 of Behind the Brand
Episode at a glance: Taylor and Kelly of Moxie Creative talk with Abbey Graves, a former radio personality who now runs Abbey Graves Productions, an audio production, live events, and podcasting business. Abbey shares how she moved from radio to podcasting, how she found clients through networking and word of mouth, and how a podcast can help a business grow. The key takeaway: bet on yourself, and be proud of the content you put out.
In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Abbey Graves, a former radio personality turned podcast producer and the founder of Abbey Graves Productions. Her business covers audio production, live events, and podcasting. Abbey talks about turning a lifelong love of radio into a business, what she learned in the early days of self-employment, and why podcasting is a powerful tool for businesses that want to share their story.
How did Abbey Graves go from radio to podcasting?
Abbey dreamed of being a radio DJ from childhood, and she made it into the industry. But the realities of radio, including the financial struggles that come with it, pushed her to look for something new. Podcasting let her keep doing what she loved: working with audio, music, and conversation.
How did Abbey Graves Productions get started?
Starting the business was a gradual process. Abbey talks openly about the challenges of going out on her own and navigating the early stages of self-employment, and about how a hobby slowly turned into a career.
How does Abbey find podcast clients?
Word of mouth and networking. Abbey credits much of her success to the relationships she has built, and she explains how networking keeps opening doors to new opportunities and how variety in her work helps the business grow.
How does Abbey define podcast success?
For Abbey, success in podcasting is subjective and personal. It isn’t only about download numbers. It starts with being proud of the content you create.
How do you grow a creative business without burning out?
As demand grew, Abbey learned to outsource tasks and find the right help so she could scale. She also enjoys balancing several ventures and passion projects at once, and she notes that every day in entrepreneurship brings a new challenge.
How can a podcast help a business grow?
Abbey sees podcasting as both a creative outlet and a marketing tool. A podcast gives a business a way to share its expertise and personality with an audience that chooses to listen. She also talks about the steps to starting your own podcast and where she sees the industry going, including growth in internal podcasts that organizations use to communicate with their own teams.
Episode Chapters
- 00:00 Introduction to Behind the Brand
- 00:58 Abbey Graves: The Journey to Radio Personality
- 03:58 Transitioning from Radio to Podcasting
- 07:07 Building a Business: The Birth of Abbey Graves Productions
- 10:12 Navigating Early Challenges in Self-Employment
- 13:03 Finding Success: Word of Mouth and Networking
- 13:50 Defining Podcast Success
- 15:00 Scaling the Business and Outsourcing
- 18:06 Balancing Multiple Ventures and Passion Projects
- 19:10 The Importance of Networking and Variety in Business
- 22:42 Navigating the Podcasting Landscape
- 25:21 The Power of Podcasting for Business Growth
- 30:35 Starting Your Own Podcast: First Steps
- 31:44 Turning Hobbies into Careers
- 32:30 Future Directions for Abbey Graves Productions
Takeaways
- Networking and word of mouth are key to finding clients, and networking keeps opening doors to new opportunities.
- Success in podcasting is personal. Start by making content you’re proud of.
- Outsourcing and finding the right help make it possible to scale a growing business.
- Podcasting is both a form of creative expression and a way to market your business.
- A hobby can become a career when you’re willing to bet on yourself.
Abbey returned to Behind the Brand in 2026 to talk about the state of the industry. Listen to that episode: Why Podcasting Works for Small Businesses in 2026. Curious why Moxie started a podcast of its own? Read Why We Started a Podcast for Our Branding Agency, or browse all Behind the Brand episodes.
Frequently Asked Questions
Who is Abbey Graves?
Abbey Graves is a former radio personality turned podcast producer and the founder of Abbey Graves Productions, a business that offers audio production, live events, and podcasting. She was a guest on Episode 018 of Moxie Creative’s Behind the Brand podcast.
Why did Abbey Graves leave radio for podcasting?
Abbey loved radio from childhood, but the financial realities of the industry led her to pivot. Podcasting let her keep working with audio and conversation while building a business of her own.
How do podcast producers find clients?
For Abbey Graves, networking and word of mouth have been the main ways to find clients. She says networking keeps opening doors to new opportunities.
How can a podcast help a small business?
A podcast gives a business a creative way to share its expertise and personality, and it doubles as a marketing tool. Abbey also sees organizations using internal podcasts to communicate with their own teams.
