Why would a family pick your town for the weekend instead of the one down the highway?
Why would a planner book your venue over the one an hour away?
People choose where to go based on how a place makes them feel. We help you show that feeling clearly in your brand, website, video, campaigns, and everything else visitors see.
Our tourism work includes the Visit Greater St. Cloud website overhaul, the Destination: Woodbury venue launch, and the Milk ’n Honey Summer Music Series, along with branding and marketing for attractions, restaurants, and cafés.
Visitors compare destinations online long before they arrive. Your brand, website, and campaigns need to show what makes your area worth the trip and make planning easy.
We help convention and visitors bureaus, cities, and tourism organizations develop destination brands, visitor websites, seasonal campaigns, and video for leisure travelers, meeting planners, and sports organizers.
The Challenge: Visit Greater St. Cloud serves three very different audiences: leisure travelers, sports and tournament organizers, and meeting planners. Its brand and website needed to speak to all three without feeling like three separate organizations.
The Solution: We refreshed the brand with distinct identities for its three pillars (Visit, Play, and Meet) that still clearly belong together. Then we rebuilt the website around how each audience searches and plans, and created the “Build Your Lore” summer campaign with a hero video, social reels, and promotional materials.
Visitors have more choices than ever, and most decide where to go before they leave home. Your brand has to make the trip feel worth it and give people a reason to come back next year.
The Solution: We built seven landing pages, each for a specific audience or event type, and reached corporate planners, nonprofits, wedding couples, and community groups through email, social media, and digital advertising.
Instead of opening and starting from scratch, Central Park opened with interest already building.
Whether people are buying a ticket, a tee time, a seat at a show, or a day at the farm, your marketing has to sell the experience before they arrive.
For theatre seasons, live performances, and farm visits, we create the branding, websites, promotions, and printed programs that help audiences find the experience and come back for the next one.
The Challenge: Milk & Honey Ciders had established a popular outdoor Summer Music Series, but needed a stronger marketing approach to expand its audience, increase ticket sales, and bring more visitors to its St. Joseph, Minnesota, cidery.
The Solution: Moxie developed a recognizable creative theme and a multichannel marketing strategy combining social media, email campaigns, digital advertising, streaming audio, and billboards to build excitement and drive ticket sales season after season.
Milk & Honey’s Summer Music Series continues to grow, giving visitors another reason to discover the cidery and return year after year.
Restaurants and gathering places depend on locals and visitors choosing them again and again. We help hospitality businesses build brands, websites, and social campaigns that bring people in and keep them coming back.
Tourism budgets are often seasonal, grant-funded, or tied to a board’s approval. We help you decide which investments will do the most right now.
For a new venue, that might mean a brand, a website, and a launch campaign that books events before opening day.
For a destination, it might mean a website that serves each audience well, with seasonal campaigns and video added over time.
You get clear priorities, a defined scope, and costs you can plan around.
Our graphics, photography, video, and writing help visitors picture themselves there.
We organize websites around how each audience searches and decides, whether they’re planning a weekend trip, a tournament, or a corporate event.
We track impressions, inquiries, and bookings for every campaign, so you can show your board and partners what your marketing delivered.
Branding, websites, video, photography, campaigns, and print all come from one team, so your destination looks and sounds consistent everywhere.
Our team has earned nearly 60 American Advertising Awards over the past three years, including awards for Smilin’ D Arena & Events, House of Pizza, B-Side Indie Music Café, and Milk ’n Honey Ciders Taproom.
