Why would a customer pick your sauce, cheese, or snack over the one next to it?
Why would a retailer, distributor, or chef choose you over a supplier they already know?
Whether you sell at the farmers market, in stores, online, or to other businesses, people decide in seconds, often from the package. Clear, appetizing packaging and a brand story people remember help a food product earn its first purchase and the next one.
Moxie Creative helps food producers, manufacturers, and specialty food brands build brands and packaging that stand out, make product lines easy to shop, and keep working everywhere customers find you.
The Challenge: Hops Direct is the direct-to-brewer arm of Puterbaugh Farm, a fifth-generation family hop farm in Washington’s Yakima Valley. In early 2024, they came to Moxie to strengthen their social media presence. With a rich family history and an established customer base, they wanted to reach more brewers, build stronger connections, and turn social engagement into sales.
The Solution: After an account audit and industry research, we built an organic social media strategy around brand storytelling that showcased the family, the farm, and five generations of hop-growing expertise; educational reels and hop spotlights; and sales campaigns with strategic product promotions and calls to action. All results were achieved organically, without paid advertising or boosted posts, and the work earned a Gold ADDY for Social Media Excellence.
The Challenge: Known for its high-quality dairy products, Minnesota-based Stickney Hill Dairy needed packaging that better reflected the quality behind The Humble Goat brand while supporting its growing product portfolio.
The Solution: Moxie elevated the packaging for The Humble Goat’s existing cheese products and designed packaging for new goat protein powders. As the company expanded into cow dairy products, we extended the established identity into The Humble Cow and The Humble Cottage, creating a cohesive family of brands.
Moxie continues to help Stickney Hill Dairy grow, refreshing established products and supporting new retail opportunities while staying true to the quality behind its products.
Food brands sell in more places than ever: farmers markets, grocery and specialty stores, online shops, and directly to restaurants, distributors, and other businesses. Your brand has to look appetizing, tell people what’s inside and where it comes from, and feel the same everywhere someone finds it.
Before anyone tastes your product, they judge it by the package. At Moxie Creative, we create brand identities, labels, and packaging systems that carry the required nutrition and ingredient information, hold up through production and shipping, and make room for new flavors and sizes as your line grows.
Once your product is out there, the next job is keeping people coming back. We create websites, e-commerce, email campaigns, social media marketing, and print materials that help you reach new customers and win over buyers.
Food businesses have plenty of places to spend money. We help you decide which investments will do the most for your business at its current stage.
For a cottage food producer heading into its first stores, that might mean a logo, labels for your best sellers, and a simple sell sheet. A website and expanded packaging can follow as orders grow.
For an established manufacturer, the priority may be a packaging refresh, a product line extension, or materials for a trade show or buyer meeting.
You get clear priorities, a defined scope, and costs you can plan around. Projects start at $5,000.
Your product might be picked up from a grocery shelf, a farmers market table, a deli case, or a website. We design packaging and branding that read quickly in each of those places and make your product line easy to shop.
Nutrition panels, ingredient lists, allergen statements, and other required information take up real space on a package. We plan for them from the start and work with your printers and packaging suppliers, so designs are ready for production.
Retail buyers, distributors, and food service customers need a reason to say yes. Sell sheets, trade show materials, websites, and social media give your sales team a clear, consistent story to tell.
Strategy, naming, branding, packaging, websites, photography, video, and marketing all come from one team, so your brand looks the same on the label, the website, and the trade show booth.
Our team has earned nearly 60 American Advertising Awards over the past three years, including awards for Hops Direct social media, email, and publications.
