BRAND ASSESSMENT

Phone

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ABOUT YOU

Full Name*

Email Address*

Company Name*

Company Role*

Phone Number*

Website*

WHERE ARE YOU NOW

1. Which of these best describes your current situation?*

I'm pre-launch — we haven't fully defined who we are or what we stand for yet

We're out there, but our brand is inconsistent — different things to different people

We have a brand, but I've outgrown it — it no longer reflects where we're headed

Our brand is solid — I'm here to sharpen and scale what's already working

2. How much of your brand strategy lives outside your own head?*

Almost none — it's all up here, and that's becoming a problem

Some bits are documented, but it's patchy and nobody really uses it

We have a strategy doc — it's just not actively guiding day-to-day decisions

It's written down, shared with the team, and genuinely shapes what we do

3. How well do you know the specific person you're trying to reach?*

Vaguely — we know the general category but not who they actually are

We have a rough profile, but it's more assumption than real insight

We know them well — their goals, frustrations, and what makes them buy

Deeply — we talk to them regularly and they've shaped how we position everything

4. If a stranger looked at your website, LinkedIn, email, and sales deck back-to-back — would they feel like it's all coming from the same brand?*

Definitely not — it's all over the place

Sort of — the logo and colors match, but the tone and messaging drift

Mostly yes — a few rough edges but broadly consistent

Yes — it all feels cohesive, intentional, and clearly ours

5. How clearly can you articulate what makes you different — not just better, but genuinely different?*

I struggle — we end up sounding a lot like competitors

I have a version of it, but it doesn't always land with people

I can articulate it clearly — our team and clients understand it

It's sharp, ownable, and hard for competitors to copy

YOUR FOUNDER PRESENCE

6. How intentionally are you showing up as the face of your business?*

I'm not — the brand and I are completely separate

Occasionally — I post or speak when there's something specific to say

Regularly — I'm visible, but my personal and company presence aren't really connected

Intentionally — my story and the brand's story are woven together and working

7. Are you creating content — articles, posts, talks, podcasts — that builds your authority?*

No — I don't have a content presence to speak of

Sporadically — I do it when I find the time, which isn't often

Yes — I publish regularly but don't have a clear strategy behind it

Yes — I have a point of view, a consistent cadence, and it's generating real results

8. When someone meets you at an event or hears about you secondhand — how clearly does your reputation precede you?*

It doesn't — most people have no idea who I am or what I do

Vaguely — they may have heard my name but can't place what I stand for

Reasonably well — people in my industry know me and what I do

Very clearly — I'm known for a specific thing and my reputation opens doors

MARKETING AND GROWTH

9. Which channels are currently driving the most growth for your business?*

Select the closest answer.

Word of mouth and referrals almost entirely

Outbound — we're mostly going out and finding people

A mix of channels, but nothing is particularly predictable

Inbound — content, SEO, and brand are bringing people to us

10. How would you describe your team's marketing capacity right now?*

It's just me — I'm wearing every hat and marketing keeps getting deprioritised

I have some help — a freelancer or part-timer, but no real strategy guiding us

We have a small team but we need more direction, tools, and systems

We have dedicated marketing resource and are ready to scale what's working

11. What does success look like for you in the next 12 months?*

Select the one that fits best.

Build a brand from scratch that I'm proud to put my name on

Fix the inconsistencies and get everyone — including me — aligned on who we are

Establish myself as a recognizable voice in my industry

Create a brand that drives consistent inbound leads without me always pushing

Get to a point where our brand supports a raise, acquisition, or major partnership

12. Have you worked with a brand or marketing agency before?*

No — this would be the first time

Yes — and it didn't deliver what I hoped for

Yes — it was useful but I've moved on and need something different now

Yes — and it worked well; I'm looking for that again at a different stage

13. How did you hear about Moxie?*

A referral from someone I know

LinkedIn or social media

Search or content I came across online

A podcast, event, or speaking appearance

Other

14. What's the one brand or marketing problem you most need solved right now?

Be as specific as you can — the more context you give us, the more useful our follow-up will be. (Optional)

This isn't a quiz — it's a diagnostic. Answer honestly and we'll come back to you with a clear picture of where your brand is today and what to do next.

ABOUT YOU

WHERE ARE YOU NOW

YOUR FOUNDER PRESENCE

MARKETING AND GROWTH