INDUSTRY

Manufacturing Marketing

Show Buyers What You Can Build.
Give Your Sales Team What It Needs to Close.

Why would a buyer choose your product over a competitor’s with a lower price?

Why would a distributor push your line instead of the one next to it?

Buyers do their homework, and the manufacturers they choose make their value easy to see. We help manufacturers and product brands turn technical expertise into marketing buyers understand and remember: company and product branding, websites, packaging, e-commerce, trade show displays, and sales materials.

Whether your brand has fallen behind your capabilities or you are launching a new product line, we help you decide what to invest in now and what can wait.

The Barrel Mill e-commerce website, barrel charring photography, and Infusion Spiral packaging designed by Moxie Creative

Manufacturing Marketing Success Story: The Barrel Mill

The Challenge: The Barrel Mill makes handcrafted American oak barrels for the spirits industry, along with barrel alternatives and display barrels. After strong growth, its brand had not kept pace with the business. A dated look and four separate websites, one for each product line, made it hard for customers to see the full company.

The Solution: We refreshed the brand while keeping the craftsmanship customers trusted, combined four websites into one, and redesigned packaging for the company’s Infusion Spirals across multiple wood species, sizes, and toast levels. Then we launched a direct online store that opened a new sales channel without competing with existing sales partners, supported by ongoing social media, email, paid advertising, sell sheets, and product launches.

In online sales in the first 18 months, with some months topping $25,000

More active website users and 50.8% more engagement time, year over year

Year-over-year growth in online revenue from email marketing

More social video watch time, with 209% more video views

We made the move from a different marketing agency a little over a year ago to Team Moxie and the results have been nothing short of spectacular. Moxie has helped us with our new logo, branding guide, website revamp, and packaging redesign with a host of smaller projects in between.

Calen K. | Sales Manager | The Barrel Mill

Video Production Success Story: Porta-Dock

The Challenge: Porta-Dock wanted to refresh its approach to video marketing with an upbeat, engaging brand video that captured the connection families have with lake life while appealing to a younger generation of lake owners.

The Solution: Moxie developed a lifestyle-driven video centered on generations of lake memories, bringing fresh energy to the story through dynamic filming and fast-paced editing. Our team handled scripting, production, motion graphics, and final edits, along with six product-focused reels.

Video views across Facebook and Instagram

Brand video produced for long-term marketing use

Product-focused reels created

The result is a fresh approach to Porta-Dock’s storytelling that brings the energy of lake life to the screen while giving the brand versatile content for future marketing efforts.

Family playing in the lake beside a Porta-Dock dock, from a brand video shoot directed by Moxie Creative

Marketing for Manufacturers and Product Brands

Manufacturing sales cycles are long, products are technical, and buying decisions often involve engineers, purchasing teams, distributors, and owners. Product brands face a different test: standing out to retailers and customers who have plenty of other choices. Either way, your marketing has to explain what you make clearly and build confidence before anyone asks for a quote or clicks “buy.”

We help manufacturers and product companies build brands that reflect their capabilities, websites that showcase products and generate leads, product and packaging design, and sell sheets and trade show displays that support every sales conversation.

Short videos keep your brand in front of customers between orders. For White Wolf Apparel, we create social media reels filmed around the shop that show the people behind the products.

White Wolf Apparel Social Media Reels

Our work includes:

Brand refresh, website development, packaging, e-commerce, sell sheets, social media, email marketing, and paid advertising

Brand identity and website development for a commercial locks and door hardware manufacturer

Brand identity, product branding, website development, collateral materials, and trade show displays

Brand expansion, website design, and publication design for a lighting manufacturer

Brand identity and product design for a travel bag for parents and babies

Branding and website development for store fixtures manufacturer

Video production for boutique baseball manufacturer

Video production and photography for dock and lift manufacturer

Social media marketing for garage door sealing products

Website development for custom store fixture manufacturer

Website development and social media marketing for a branded apparel company

Spend on What Matters Now

Manufacturers have plenty of places to spend a marketing budget. We help you decide which investments will do the most for your company right now.

For one manufacturer, that might mean a refreshed brand, a website that shows all of your capabilities, and sell sheets your sales team can use tomorrow.

For another, it might mean packaging and an online store that open a new sales channel, with social media, email, and advertising added as sales grow.

You get clear priorities, a defined scope, and costs you can plan around. Focused branding or website projects start at $5,000, with broader programs scoped around your products and goals.

Why Manufacturers Choose
Moxie Creative

We turn specifications, materials, and processes into clear messaging and visuals that engineers, buyers, and end customers can understand quickly.

Sell sheets, trade show displays, product pages, and email campaigns give your sales team and distributors consistent tools to start conversations and close deals.

We have helped manufacturers launch direct online sales in a way that adds revenue without undercutting the partners and distributors they already rely on.

Brand strategy, websites, packaging, photography, video, trade show displays, print, social media, and digital advertising come together through one creative team, so your company looks and sounds consistent everywhere.

Our team has earned nearly 60 American Advertising Awards over the past three years, including six for manufacturing clients.

Vision Woodworking website shown on desktop, laptop, tablet, and phone, designed by Moxie Creative
Packaboo Baby travel bags and packaging designed by Moxie Creative
Pillbox Bat Co. bat maker at work in the Winona, Minnesota shop, from a video produced by Moxie Creative

Frequently Asked Questions About Manufacturing Marketing

What makes manufacturing marketing different?
Manufacturing marketing often involves technical products, specialized buyers, long sales cycles, and high-value purchases. It has to educate buyers, show what makes your capabilities different, and build trust over time, while giving your sales team and distributors the tools they need.
What manufacturing marketing services do you provide?
We provide marketing strategy, company and product branding, websites, e-commerce, packaging design, sell sheets and sales materials, trade show displays, photography, video, SEO, social media, email marketing, and paid advertising.
Can you help us sell online without hurting our distributors?
Yes. For The Barrel Mill, we launched a direct online store that added a new sales channel without competing with its existing sales partners. Online sales grew from $0 to $280,000 in the first 18 months.
Do you design product packaging?
Yes. We redesigned The Barrel Mill’s Infusion Spiral packaging into one system that works across multiple wood species, sizes, and toast levels, so customers can find the right product quickly.
Do you create trade show displays and sales materials?
Yes. We design trade show displays, sell sheets, brochures, and product flyers. Our work includes trade show displays and collateral for Eye-Kraft Optical, sell sheets for The Barrel Mill, and publication design for NovaFlex, a lighting manufacturer.
Do you produce video and photography for manufacturers?
Yes. We produce product and company video and photography, including video and photography for Porta-Dock and videography for Pillbox Bat Co.
How long does manufacturing marketing take to produce results?
A new brand, sales materials, or website can make a difference right away. Search visibility, brand awareness, and steady lead generation build over months. We set realistic expectations based on your goals, market, and investment.
What does manufacturing marketing cost?
Focused branding or website projects start at $5,000. A comprehensive program involving brand identity, a website, and sales materials typically ranges from $30,000 to $80,000, depending on complexity, the number of products, and the materials required. We define the scope and cost before work begins.
Do you work outside Minnesota?
Yes. Moxie Creative is based in St. Cloud, Minnesota, and works with manufacturers and product companies throughout the Midwest and across the country.