WORK WITH US

Outsourced Marketing Department

What Is an Outsourced
Marketing Department?

Your whole marketing team. Without the hiring.

An outsourced marketing department is a full team of marketers who work for your business, without being on your payroll. You get strategy, design, writing, web, digital, video, media buying, and reporting from one team, for one flat monthly fee.

We plan, create, manage, and measure your marketing. You stay focused on running your business, and you always know what your marketing is doing and what it’s bringing in.

“Kelly and her team are fantastic to work with. They have very creative marketing ideas and can implement them quickly. We have worked with them for many years and would highly recommend their team for any marketing you may need.”

Tim Hennen, President, Hennen Furniture

The Moxie Creative team in matching Moxie shirts holding signs downtown
sparky mohawkx2

WHO IT’S FOR

Is This You?

An outsourced marketing department is a good fit when:

✓
You don’t have a marketing person, and the owner is doing it after hours.
✓
Your sales manager is also running marketing, and neither job is getting their full attention.
✓
You have a marketing director but no team to carry out the plan.
✓
You hired one marketer and expected them to be a designer, writer, web developer, and media buyer.
✓
You’re juggling a designer, a web person, and an ad agency, and no one can tell you what it’s all bringing in.
✓
Your marketing happens in bursts, then stops when things get busy.

If this sounds familiar, let’s talk.

WHAT’S INCLUDED

Everything a Marketing Department Does

One multidisciplinary team. One monthly invoice. One clear direction.
Your plan is customized to your goals and budget.

An annual marketing plan, quarterly priorities, and regular strategy meetings, so every dollar has a job.
Campaigns, graphic design, copywriting, packaging updates, and print, all kept on brand.
Updates, new pages, landing pages, and ongoing improvements, so your site keeps working for you.
Content and technical work that helps people, Google, and AI tools find you.
Planning, creating, and posting content that sounds like you and keeps you top of mind.
Paid search, paid social, streaming, and traditional ads, planned and managed in one place.
Newsletters and campaigns that keep customers coming back.
Content captured by our own team, ready for your website, social media, and ads. When it’s part of your plan, it’s included in your monthly fee.
Reporting
A monthly report that shows what we did, what it brought in, and what’s next.

We’re an outsourced marketing department for beverage brands, food producers, cannabis brands, and tourism and hospitality organizations, along with manufacturers and service businesses.

HOW IT WORKS

What a Month With Moxie Looks Like

One account manager is your main contact, so you always know who to call.

At the start of each month, we review last month’s results with you and confirm this month’s priorities.

Our team writes, designs, shoots, and builds everything on the plan.

We post, send, publish, and run the ads, on schedule.

You get a monthly report showing what we did, what it brought in, and what we recommend next.

The Moxie Creative team planning a client’s marketing around the table

YOUR TEAM

Meet Your Marketing Department

When you hire Moxie as your marketing department, you get our whole team, with more than 100 years of combined experience.

Kelly Cane, Founder & Director of Marketing at Moxie Creative
Kelly Cane
Founder & Director of Marketing
Sets your strategy and makes sure the plan meets your goals. 32 years of experience.
Michael Nelsen, Creative Director & Web Developer at Moxie Creative
Michael Nelsen
Creative Director
Web Developer
Leads design and builds and manages your website. 28 years of experience.
Taylor Sellnow, Account Manager & Copywriter at Moxie Creative
Taylor Sellnow
Account Manager
Copywriter
Your main contact, keeping every project on track and writing your content. 10 years of experience.
Mo Philippi, Senior Graphic Designer & Illustrator at Moxie Creative
Mo Philippi
Senior Graphic Designer
Illustrator
Designs, illustrates, edits video, and shoots photos. 20 years of experience.
Brittany Abrego, Graphic Designer & Project Manager at Moxie Creative
Brittany Abrego
Graphic Designer
Project Manager
Designs across print, web, social, and email, and keeps projects moving. 14 years of agency experience.
Tyler Schmitz, Photographer, Videographer, Graphic Designer & Illustrator at Moxie Creative
Tyler Schmitz
Photographer, Videographer, Graphic Designer & Illustrator
Shoots the photos and video for your website, social media, and ads, and designs and illustrates too. 8 years of experience.
Macki Deters, Account Coordinator & Social Media Specialist at Moxie Creative
Macki Deters
Account Coordinator
Social Media Specialist
Plans, creates, and posts your social media content. In her second year with Moxie.

We’ve won nearly 60 American Advertising Awards in three years, including Best of Show.

COMPARE

Hire One Marketer or Get a Whole Team?

Here’s how an outsourced marketing department compares to hiring in-house.

Hiring In-House
Moxie as Your Marketing Department
Skills
In-house
✕Usually one person who’s strong in one or two areas
Moxie
✓Strategists, designers, writers, web developers, photographers, videographers, and media buyers
Cost
In-house
✕Salary, benefits, software, training, and equipment
Moxie
✓One flat monthly fee
Time to start
In-house
✕Weeks or months to recruit, hire, and train
Moxie
✓Work begins once your agreement is signed and your down payment is received
Vacations and turnover
In-house
✕Marketing stops when your person is out or leaves
Moxie
✓The team keeps going
Flexibility
In-house
✕The same capacity whether you’re busy or slow
Moxie
✓Ebbs and flows with your business
Oversight
In-house
✕You manage the marketer
Moxie
✓We manage the work and report to you every month

SUCCESS STORIES

Partnerships That Last

Our clients come to count on us for the strategy, creative, and ongoing support that keep their marketing moving.

The Barrel Mill sell sheets designed by Moxie Creative
The Barrel Mill
One Website Turned Into a Partnership

When we began working with The Barrel Mill, it was obvious to us they needed more than a new website. Their business had grown, but their brand did not. We refreshed the brand, merged four sites into one, redesigned packaging, launched an online store, and manage monthly marketing campaigns.

$25K+
monthly direct online revenue
4 to 1
websites merged
3+ Years
of partnership

“We began our relationship with Moxie when we inquired about a new website. Soon that grew into a monthly partnership that has continued to evolve.”

Calen Kirkland, Head of Sales & Marketing, The Barrel Mill
Read the Barrel Mill story →
Hennen's Furniture Memorial Day Sale ad by Moxie Creative
Hennen Furniture
A Nearly Three-Decade Partnership

For 28 years, Hennen Furniture relied on us to support sales and bring shoppers through the door with annual planning, seasonal campaigns, and full management of their marketing, including print, traditional advertising, web and digital advertising, and in-store collateral.

28 Years
as their marketing department
15
services managed by one team
1
strategy connecting every channel

Every promotion had a team behind it that knew the business, understood the customers, and handled the details. That familiarity made us a trusted extension of Hennen’s team, with the experience and expertise to anticipate needs and keep things moving without constant direction.

PRICING

Simple, Predictable, and Built Around Your Goals

Here’s how pricing works for an outsourced marketing department.

ONE PRICE
One flat monthly fee.
You know exactly what marketing costs each month. No surprise invoices.
✓
Built around your goals, your timeline, and your budget.
We set your plan and fee together after a discovery call.
✓
A signed service agreement before work begins.
It covers the scope, terms, and payment schedule.
✓
Most clients commit to 12 months.
That gives the plan time to work and the results time to show.
✓
Media spend is separate.
Each tactic is itemized on the invoice, so you always see exactly what goes to paid media and what goes to the work.

Questions About an Outsourced Marketing Department

What is an outsourced marketing department?

It’s a full marketing team that works for your business without being on your payroll. Moxie Creative plans, creates, manages, and measures your marketing for one flat monthly fee.

Is an outsourced marketing department the same as a fractional marketing team?

Yes. Both mean you get a team of marketing specialists for part of their time, instead of hiring full-time employees.

How is an outsourced marketing department different from hiring a marketing agency?

Many agencies work project by project and wait for you to tell them what you need. An outsourced marketing department works like part of your company. We set the plan with you, carry it out every month, and report on the results, all for one flat monthly fee.

How does the cost compare to hiring a marketing team?

An outsourced marketing department typically costs less than hiring a full-time marketing team. You get strategists, designers, writers, web developers, photographers, and videographers without the salaries, benefits, and equipment.

What does it cost?

Your fee is based on your goals, your timeline, and your budget, and we set it together after a discovery call. Our post What Does Marketing Actually Cost? breaks down typical ranges.

How long do clients usually commit?

Most of our clients commit to a 12-month contract.

Can we keep our in-house marketer?

Yes. Many clients have one person who handles day-to-day tasks while we cover strategy, creative, digital, and media.

How do we stay in the loop?

You’ll have one account manager as your main contact, a monthly planning meeting, and a monthly report showing what we did and what it brought in.

How fast can you start?

Once your service agreement is signed and your down payment is received, we begin work.

Do you work with businesses outside Minnesota?

Yes. Moxie Creative is based in St. Cloud, Minnesota, and works with businesses across the Midwest and beyond.

Ready to hand off your marketing? Book a free discovery call and we’ll show you what a month with Moxie would look like for your business.