Why would a retail buyer give your product shelf space?
Why would a customer drive past another dispensary to shop at yours?
The answer starts with a clear reason to choose you. We help cannabis cultivators, product brands, and dispensaries find that difference and bring it to life through branding, packaging, websites, store graphics, and marketing.
Our cannabis work includes THC-infused cold brew can design, social media, and emails for Gus Dean Coffee; THC seltzer for Bad Habit Brewing Company; and branding and packaging for dispensaries.
The Challenge: As one of the first local breweries to enter the THC beverage market, Bad Habit Brewing needed packaging that would introduce an unfamiliar product category, build consumer confidence, and make a strong first impression.
The Solution: Building on years of successful packaging design for Bad Habit, Moxie developed a bold, recognizable identity for Slack Tide. A cohesive design system with distinct flavor variations gave the product its own personality and room to grow.
The Results:
With Slack Tide, Bad Habit Brewing brought its established reputation for standout packaging into an emerging beverage category, creating a product identity built to make an impression.
Before cannabis, we spent years designing for breweries and distilleries, where every label has to meet federal label regulations and every can has to stand out in a crowded cooler. Those same skills carry over: fitting required warnings and potency information into a design that still sells, building flavor systems that grow with a product line, and giving retail buyers a clear reason to say yes.
Our work includes:
Cannabis brands have to earn trust in a tightly regulated market and still stand out on the shelf. We help you do both without cutting corners on compliance.
A strong brand gives your whole product line a family resemblance. We build the name, logo, color palette, and voice first, so every new strain, edible, or vape you launch looks like it belongs to the same company and builds on the trust the last one earned.
Your package has to catch attention, explain the product, and give buyers and budtenders a story to share. We start with positioning that makes your product easy to understand and recommend, then bring it to life through naming, brand identity, packaging, and label systems that help customers sort through your flavors, formats, and potency.
Sell sheets, retail displays, and budtender materials carry that story into the sales conversation. Websites, social media, email, and photography keep it working as distribution grows.
Your store needs a clear identity before customers walk through the door and an experience that gives them a reason to return. We help new and growing dispensaries develop names, logos, signage, interior graphics, and retail materials that make the business recognizable and welcoming.
Most customers choose a dispensary online before they ever walk in. We build awareness where they’re searching and scrolling, with a website and local SEO that put your store in front of nearby shoppers, organic social media and content that show what makes you different, and email and loyalty programs that keep them coming back.
Cannabis businesses have plenty of places to spend money. We help you decide which investments will do the most for your business at its current stage.
For a product brand, that might mean a clear identity, packaging for your first products, and a sell sheet for retail buyers. A larger website, video library, or trade show booth can follow as distribution grows.
For a dispensary, the priority may be naming, branding, signage, and a website ready before opening day. Ongoing campaigns and customer retention programs can be built from there.
You get clear priorities, a defined scope, and costs you can plan around. Focused branding or packaging projects start at $5,000, with broader launches scoped around the products, locations, and materials you need.
Our experience with brewery and distillery brands informs how we approach cannabis packaging. We make room for required label content from the start and coordinate with your packaging supplier on dielines and print specifications.
We work alongside your compliance team or attorney, who provides final approval of regulatory requirements.
Your brand has to work across package sizes, product varieties, signage, and retail materials. We consider readability, product organization, production requirements, and the customer experience throughout the design process.
For dispensaries, that means thinking through the whole visit: finding your location online, recognizing your storefront, and shopping inside.
Most major ad platforms restrict or prohibit cannabis advertising. Your marketing plan needs other ways to reach buyers and customers.
We build around search visibility, useful website content, email, organic social media, events, trade shows, and retail partnerships, with each channel evaluated for your products and audience.
For product brands, that can mean product sheets, budtender education materials, and support for retail partners. For dispensaries, it can mean local SEO, location pages, customer communications, and campaigns that give people a reason to visit again.
Brand strategy, design, packaging, websites, photography, video, signage, and marketing come together through one creative team. You have a partner who understands the larger picture and can keep your brand consistent as your business grows.
Our team has earned nearly 60 American Advertising Awards over the past three years, including an award for our Slack Tide packaging.
Our team at Moxie Creative is proud to support Minnesota’s cannabis community.
Since early 2026, we’ve partnered with Canna Connect, an organization that brings Minnesota’s cannabis industry together through events, education, media, and networking.
The cannabis landscape is changing fast here in Minnesota and across the country. Staying involved with groups like Canna Connect and Women Employed in Cannabis keeps us close to those changes, and that’s what our clients count on us for.
Want to know how it all started? Read Kelly Cane’s story in Voyage Minnesota’s Community Highlights interview.
“We’re showing people what’s working in Minnesota cannabis, and we couldn’t do it without Moxie.”
Stephen Eigenmann | Founder & CEO | Canna Connect
