WEBSITE ASSESSMENT

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ABOUT YOU

Full Name*

Email Address*

Company Name*

Company Role*

Phone Number*

Website*

YOUR WEBSITE TODAY

1. What is the website actually supposed to do for your business?*

Pick the one that matters most right now.

Generate inbound leads — I want it to bring qualified people to me

Convert warm prospects — people already know about us and this is where they decide

Build credibility — it needs to back up our reputation when people look us up

Sell directly — it needs to close transactions without a sales call

I'm not sure — it's trying to do too many things at once

2. Is the website currently doing its job?*

No — it's essentially a placeholder and I'm embarrassed to send people there

Not really — it exists but it's not generating anything meaningful

Partially — it works for some things but I know it could do more

Yes — but I want to take it to the next level

3. What happens in the first five seconds when someone lands on your homepage?*

They're probably confused — it's not clear what we do or who it's for

They get a general sense of the business but nothing that makes them want to stay

It's clear what we do — but the 'why should I care' isn't landing yet

They immediately understand who we are, what we do, and why it matters to them

4. How would you honestly describe your website copy right now?*

Generic — it could belong to any company in our space

Decent but flat — accurate, but it doesn't make anyone feel anything

Pretty good — clear and on-brand, but I know the conversions could be better

Strong — it's specific, compelling, and speaks directly to our ideal client

5. Does the website make it obvious what you want visitors to do next?*

No — there's no clear path and visitors have to figure it out themselves

There are some CTAs but they're inconsistent or easy to miss

Mostly — the main pages have clear next steps but the journey isn't fully joined up

Yes — there's a clear, logical journey from landing to action

6. Does your website reflect the founder's voice — or does it sound like it was written by a committee?*

Committee all the way — it's corporate, safe, and says nothing personal

There's an about page with my story, but the rest of the site doesn't sound like me

Parts of it feel personal — but it's inconsistent throughout

My voice and perspective run through the whole site — it couldn't belong to anyone else

TRAFFIC AND CONVERSION

7. What's the website's biggest problem right now?*

We're not getting enough traffic — nobody's finding us

We get traffic but it's not converting — people visit and disappear

The wrong people are finding us — traffic exists but the leads aren't qualified

It's working, but I don't fully understand why — and that makes it hard to scale

8. Do you know where your visitors are coming from?*

No — we don't have analytics set up or I never look at them

Vaguely — I check occasionally but don't really act on what I see

Somewhat — I know the main sources but not the full picture

Yes — I track sources, understand the data, and use it to make decisions

9. Does your website capture leads even when visitors aren't ready to buy?*

No — it's contact us or nothing

We have a newsletter signup but it's not driving much engagement

We have a lead magnet or content offer but it needs work

Yes — we have a clear nurture path and it's actively building a warm pipeline

10. How does the website perform on mobile?*

Poorly — it's hard to use and I know we're losing people because of it

It's technically responsive but clearly wasn't designed with mobile in mind

Well — it's clean and functional on mobile

Excellently — the mobile experience is deliberate and polished

TECH AND CONTEXT

11. What platform is your website built on?*

WordPress

Webflow, Squarespace, or Wix

Shopify or another e-commerce platform

Custom build

I'm not sure

12. Have you invested in the website before — redesigns, copy, SEO, or conversion work?*

No — it's essentially DIY and has never had real investment

We've spent money on it but didn't see the return we were hoping for

Yes — some investment, with mixed results

Yes — and it's paid off; I'm here to build on what's working

13. What's the one thing you'd fix about your website if you could fix it tomorrow?*

Be specific — this helps us prioritize.

Your website should be working as hard as you do. This assessment helps us figure out where it's falling short — and what to prioritize to change that.

ABOUT YOU

YOUR WEBSITE TODAY

TRAFFIC AND CONVERSION

TECH AND CONTEXT