Everywhere you look—websites, social feeds, podcasts—you’re hit with ads promising the perfect all-in-one marketing platform. Slick drag-and-drop editors. Flashy features. Promises that building a website is as easy as clicking three buttons and manifesting a homepage. The message is loud: “Don’t hire an expert. You’ve got this.”
But…do you?
Behind the glowing testimonials and celebrity endorsements are hidden fees, limitations, and a not-so-fun truth: you’re building something that fits into a box, instead of something that builds your business.
At Moxie Creative, we build exclusively on WordPress—a free, open-source content management system (CMS) that powers millions of websites worldwide. And once you use it, it’s easy to see why. WordPress gives you freedom, flexibility, and actual ownership of your online presence.
Whether you’re running a small business, diving into entrepreneurship, or ready to finally refresh that sad, outdated site, WordPress still wins, and here’s why.
The Freedom and Flexibility of WordPress
Here’s the deal: when your site runs on WordPress, you’re in the driver’s seat, not just along for the ride on a pre-packaged tour bus. From design and hosting to features, functions, and even how you handle data, you’re in control. Other platforms, let’s just call them out—Wix, Squarespace, etc.—are more like renting a space online.
For example, let’s compare it to home ownership versus living in an apartment.
When you rent, you might get convenience, but you’re also stuck with someone else’s rules. The same goes for these all-in-one website builders. Want a bold, custom layout? A specific tool for your shop? A unique way to protect user data? Be prepared to jump through hoops and pay for upgrades.
WordPress is different. No more cookie-cutter layouts. Specialized plugins are at your fingertips. And you have complete control over privacy settings, performance, and where your site lives.
Bottom line: With WordPress, your site is 100% yours, customized to fit your brand, your business, and your goals.
Complete and Total Ownership
At Moxie, ownership isn’t optional; it’s a must. If you’re going to put your brandmark on something, you should own it, plain and simple.
There are many things in your digital presence that you can’t control. Your Facebook, Instagram, and Google Business Profile are all borrowed space. Those platforms can (and do) change the rules, shut down pages, or limit your reach without warning. So why, out of all the things you can own, would you choose not to own your website?
When you build on WordPress, you’re not renting. You’re building a permanent home. Your files, images, and blog posts belong to you. If you ever want to move to a different host or work with a new developer, no problem. Pack it all up and take it with you.
Wix, Squarespace, and other site builders don’t work that way. You’re building on their turf, under their terms. If you decide to leave, you’re often stuck starting from scratch. There are np backups or transferring of content. All of your hard work is left in the dust. Boo.
That’s why we always recommend starting with WordPress, even if you’re only launching a simple two-page site. You’ll still have full control, flexibility, and the ability to grow without rebuilding from the ground up. Better to invest your time in something you can keep than waste hours on a system that handcuffs you.
Bottom Line: If it’s your brand, your voice, and your business, make sure it’s your website too.
Themes and Plugins Make Customization Limitless
As marketing strategists and award-winning designers, the ability to create something truly custom for clients lights us up from the inside out. We want every client who comes in contact with our work to think, “Wow, no one else would have that.”
That’s another reason we use WordPress. With its thousands of themes and plugins, we can create and build a site that checks every box.
Many one-size-fits-all platforms close these choices behind paywalls. Need to add a booking feature? That’s an upgrade. Want to tweak your site’s mobile layout? Only with a premium plan. With WordPress, most upgrades and changes are within reach, thanks to a huge range of free and paid options that plug in with ease.
WordPress has a global network of users, experts, and creators who are constantly developing solutions in the form of new themes and plugins.
As marketing strategists and award-winning designers, we shine at building websites that look and feel like no one else’s. Every project is an opportunity to create something functional and distinctly custom. WordPress gives us the tools to do exactly that.
With thousands of themes and plugins available, WordPress allows building a site that fits brand, goals, and user experience without compromise. Many one-size-fits-all platforms close these choices behind paywalls. Need to add a booking feature? That’s an upgrade. Want to tweak your site’s mobile layout? Only with a premium plan. With WordPress, most upgrades and changes are within reach, thanks to a huge range of free and paid options that plug in with ease.
WordPress flips that script. It offers both flexibility and scalability, meaning your site can grow and evolve alongside your business. And because it’s supported by a global community of developers and creators, new plugins and themes are constantly being developed to meet real-world needs.
Bottom Line: At Moxie, we don’t believe in one-size-fits-all. WordPress lets us build with intention, strategy, and a high level of creative freedom.
Cost and Ease for Small Businesses
If you’ve made it this far, here’s what you really want to know: WordPress is affordable, and just as easy (if not easier) to use than Wix or Squarespace. Seriously.
When you work with Moxie and build your site on WordPress, your costs are simple and transparent:
- One-time design and development fee
- Annual hosting fee
That’s it. WordPress itself is free. You can choose your hosting provider, find affordable themes, and only pay for the specific features or plugins your site actually needs. Your costs stay in your control, and you’ll always know where your money is going i.e., no surprise charges just to unlock basic features.
Now compare that to building on Wix or Squarespace:
- Monthly subscription (forever)
- Upgrade fees for basic features
- Extra charges for storage and backups
- Limits on exporting your content
- And often, no easy way to move your site if you outgrow the platform
Sure, the initial price tag might look lower on those platforms, but you’ll spend more and own less over time. And if you ever want to leave, you’re more than likely starting from scratch. That’s a lot of wasted time and money.
In terms of ease of use, WordPress has come a long way. At Moxie, we build our WordPress sites using Elementor, a front-end builder with intuitive drag-and-drop functionality. If you’ve used Wix or Squarespace, you’ll feel right at home. You might even find it easier!
Bottom Line: WordPress gives small businesses real ownership at a reasonable price point and with the ease they desire.
Future-Proofing Your Brand
If this blog has done anything, we hope it’s made one thing clear: the platform you choose for your website matters.
Trends come and go, but WordPress has been going strong for over twenty years. It evolves with technology, adapts to new devices and design trends, and stays ahead of the curve with security best practices. And because it’s supported by one of the largest open-source communities in the world, you’ll always have access to experts, tools, and fresh solutions that keep your site modern and functional.
If you’re ready for a website that’s truly yours—no hidden fees, no upgrade prompts, no compromises—WordPress is the best choice. You’ll get ownership, flexibility, and the freedom to create something that’s built to last.
Your brand deserves better than basic. Let’s build something that works just as hard as you do.
Need help bringing your website to life on WordPress? Let’s chat.
