As a team of marketers and natural-born creatives, we’re always looking for innovative ways to connect with our audience, share insights, and spark conversations about branding, design, and digital strategy. As firm believers in practicing what we preach, we like to push ourselves beyond our comfort zone—so we launched a podcast.
When we sat down to plan for 2025, we knew it would be a year of bold moves for Moxie, and a podcast seemed to fit the bill.
With expertise in both traditional and digital marketing, we’ve mastered websites, social media, email campaigns, blogs, and even billboards—but podcasts? That’s uncharted territory for us. Still, we know the immense value a podcast can bring, and we’re ready to turn up the volume.
Keep reading to find out what inspired us to hit record, and who knows, maybe we’ll leave you inspired to do the same.
1. Expanding Our Voice (Literally)
Since Moxie opened its doors nearly two years ago, content marketing has always been top of mind when it comes to engaging with our audience. Monthly blogs and email newsletters, plus a kick-ass social media presence, have been our go-to strategy for sharing our expertise. That said, we know written content has its limits. A podcast allows us to expand our voice beyond the screen while creating an intimate and engaging way to connect with listeners wherever they are.
What makes podcasting so powerful is its ability to fit seamlessly into everyday life. Whether listeners are driving to work, hitting the gym, or unwinding at their favorite coffee shop, they’re choosing to tune in and be part of our conversations during deeply personal moments. It’s a unique way to build connections that feel natural and immersive.
It’s one thing to read about a particular subject, in our case branding and marketing, but hearing honest conversations, behind-the-scenes stories, and unfiltered takes? That’s next-level.
2. Humanizing Our Brand
When we begin working with branding clients, the first thing we discuss is what a brand is and what it isn’t. A common misconception is your brand is simply justt a logo and a color palette. But in reality, it’s so much more. Your brand is how you tell your story and how that story connects with your customers. Your brand tells people who you are.
That’s where a podcast comes in.
Podcasts allow you to pull back the curtain and give your audience a real, unfiltered look at the voices, ideas, and personalities that make your business unique. It’s an opportunity unlike any other—a way to build stronger, more meaningful connections simply by showing up as yourself. In business, it’s easy for humanity to get lost. A podcast helps to break down that wall.
For team Moxie, Behind The Brand is about being open, passionate, and creative, just like we are in our work. Through candid conversations, expert interviews, and behind-the-scenes discussions, we bring authenticity to our brand, making it more relatable and engaging for our clients and followers.
At the end of the day, people want to work with brands they trust—and trust starts with authenticity.
3. Providing Value, Not Just Selling
The best marketing strategy is one that doesn’t feel like marketing, but rather a conversation, connection, or moment of inspiration. That’s exactly what we wanted Behind The Brand to be—a place where entrepreneurs, business owners, and creatives can walk away from every episode having learned something new, sparked a fresh idea, or gained valuable insights to grow their brand.
Instead of constantly promoting services, we set out to expand our resource hub for listeners to access actionable branding, marketing, and business advice at their convenience. Whether we’re breaking down branding strategies or interviewing industry leaders, our goal is to provide practical, no-fluff insights that help businesses succeed.
Because at the end of the day, when you help others grow, your brand grows too. By offering valuable content and skipping the hard sell, we’re building brand trust, credibility, and a loyal audience that knows we’re here to provide value, not just cash in.
4. Creating Conversations That Matter
Everyone has a story to tell. No matter your profession, hobbies, or area of interest, your voice holds value. The insights you’ve gained, the challenges you’ve faced, and the experiences you’ve had all contribute to conversations worth having. That’s why podcasting isn’t just for industry giants or seasoned speakers, it’s a platform anyone with a passion and a perspective.
With Behind The Brand, we’re focusing on our niche: branding, marketing, and the agency/client relationship. Our background on the subject matter allows us to share unfliter stories, expert in insights and real conversations that go beyond the surface. But here’s the thing—this opportunity isn’t exclusive to us. No matter your industry, there’s space for your voice. When you start a podcast, you are creating a safe space to share what matters to you and build a community around it.
If you’ve ever thought, Do I really have something to share?, the answer is yes.
5. Strengthening Our Community
At Moxie Creative, we believe a strong community is the foundation of success for businesses and the people who call it home. The St. Cloud, Minnesota community has supported us since day one, and we’re committed to giving back in ways that truly make an impact. Whether it’s sponsoring local events, supporting small businesses, or volunteering our time and expertise, we take pride in being an active part of the community we love.
Keeping this in mind, we thought what better way to give back to our community and clients than with a podcast? It’s not a one-way conversation, but rather a platform to engage and connect with others who make the Greater St. Cloud area such a vibrant place to live and work.
At its core, Behind the Brand is not just about us. It’s another opportunity for our clients and business partners to market themselves. By featuring them as guests, discussing their success stories, and highlighting their expertise, we’re creating a platform where they can showcase what makes their brand unique and connect with a broader audience.
Our goal is to inspire, educate, and collaborate with those who share our vision for great design, impactful storytelling, and a thriving local economy. Because at the end of the day, our greatest accomplishments will always involve giving back to the community that has given so much to us.
Behind The Brand started as a passion project for our team at Moxie Creative, but we already know it’s going to be much more than that. It’s an opportunity to grow the Moxie community, share industry insights, and strengthen the client partnerships we value so much.
And the best part? We get to have fun while doing it.
Ready to Tune In?
You can stream Behind The Brand on Spotify, Apple Podcasts, or wherever you get your podcasts. Prefer video? Catch full episodes on Moxie Creative’s YouTube channel. New episodes drop every Wednesday!
Through this podcast, we hope to inspire you to think big, take risks, and be bold—because your next big idea is just a listen away!
