What the “F” is a Moxie!?

When you hear the word “moxie,” what comes to mind? Grit, boldness, creativity, maybe even a little bit of spunk? At Moxie Creative, it means all of that and more. In the inaugural episode of Behind The Brand, hosts Kelly, Taylor, and Isabella pull back the curtain on their agency, their approach to branding, and what it truly means to have moxie in the world of marketing.

The Story Behind Moxie Creative

Founded in 2023, Moxie Creative was born out of change and opportunity. When Kelly’s previous business partner left, she embraced the moment to reimagine her agency with a renewed vision. The name wasn’t just a catchy choice—it was a mindset. Moxie Creative was built on the principles of authenticity, courage, and a relentless drive to help small businesses and entrepreneurs stand out in the crowded marketing landscape.

Helping Small Businesses Build Bold Brands

Moxie Creative specializes in branding and marketing for small businesses and entrepreneurs in St. Cloud, Minnesota. As Kelly puts it, “We make the little guys look big.” And that doesn’t mean pretending to be something they’re not—it means making sure every business, no matter its size, has a strong, authentic brand presence.

From crafting compelling messaging to developing cohesive visual identities, the team at Moxie Creative believes that every business deserves a brand that reflects its true essence. Their approach? Have fun, take risks, and never be afraid to make mistakes.

The Power of the Moxie Mindset

One of the core themes of Behind The Brand is embracing what it means to have moxie—not just as an agency but as individuals. Each host shares how working at Moxie Creative has shaped their confidence and creativity:

  • Taylor: “I am just not doubting myself anymore. When I think about what Moxie is and how it has infiltrated my personality, that is it. I am just so capable, and I take credit for that.”
  • Isabella: “I feel like I’ve come into a space where I have learned so much about my own creativity, about myself, and then that shows in my work as well.”

At its core, Moxie Creative isn’t just about marketing—it’s about empowering businesses and individuals to embrace their uniqueness and stand tall in their industries.

The Future of Behind The Brand

This first episode sets the stage for what’s to come. Behind The Brand isn’t just about Moxie Creative—it’s about sharing insights, lessons, and inspiration for small business owners and entrepreneurs looking to build brands that matter. Future episodes will feature diverse perspectives from clients, industry experts, and creative minds who embody the moxie spirit.

Tune In and Get Inspired

If you’re a small business owner or entrepreneur looking for branding insights, marketing strategies, and a little inspiration along the way, Behind The Brand is your new must-listen podcast. And as Isabella says, “If you liked this episode, share it with a friend. If you didn’t, share it with an enemy.”

Stay bold, stay authentic, and most importantly—stay moxie.

Listen wherever you get podcasts!

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