Episode at a glance: In the inaugural episode of Behind The Brand, hosts Kelly, Taylor, and Isabella introduce Moxie Creative, a branding and marketing agency for small businesses and entrepreneurs in St. Cloud, Minnesota. They share how the agency was founded in 2023, their approach to building bold brands, and what having moxie means to each of them. The most useful takeaway: every business deserves a strong, authentic brand, no matter its size.
Listen to Episode 001 of Behind the Brand
Apple Podcasts · Spotify · YouTube
Episode chapters
- 00:00 Introduction to Moxie Creative Podcast
- 03:00 Meet the Moxie Team
- 05:57 The Purpose Behind the Podcast
- 08:55 Building Brands in Rural Communities
- 11:51 The Evolution of Moxie Creative
- 14:53 Embracing Creativity and Learning
- 18:03 The Importance of a Safe Creative Space
- 21:01 What Does Moxie Mean?
- 23:59 Looking Ahead: Future Episodes
How did Kelly start Moxie Creative in 2023?
How does Moxie Creative help small businesses build bold brands?
Moxie Creative specializes in branding and marketing for small businesses and entrepreneurs in St. Cloud, Minnesota. As Kelly puts it, “We make the little guys look big.” And that doesn’t mean pretending to be something they’re not—it means making sure every business, no matter its size, has a strong, authentic brand presence.
From crafting compelling messaging to developing cohesive visual identities, the team at Moxie Creative believes that every business deserves a brand that reflects its true essence. Their approach? Have fun, take risks, and never be afraid to make mistakes.
What does having moxie mean to the Moxie Creative team?
One of the core themes of Behind The Brand is embracing what it means to have moxie—not just as an agency but as individuals. Each host shares how working at Moxie Creative has shaped their confidence and creativity:
- Taylor: “I am just not doubting myself anymore. When I think about what Moxie is and how it has infiltrated my personality, that is it. I am just so capable, and I take credit for that.”
- Isabella: “I feel like I’ve come into a space where I have learned so much about my own creativity, about myself, and then that shows in my work as well.”
At its core, Moxie Creative isn’t just about marketing—it’s about empowering businesses and individuals to embrace their uniqueness and stand tall in their industries.
What can listeners expect from future Behind The Brand episodes?
Tune In and Get Inspired
If you’re a small business owner or entrepreneur looking for branding insights, marketing strategies, and a little inspiration along the way, Behind The Brand is your new must-listen podcast. And as Isabella says, “If you liked this episode, share it with a friend. If you didn’t, share it with an enemy.”
Stay bold, stay authentic, and most importantly—stay moxie.
Frequently Asked Questions
What does the word moxie mean?
In the first episode of Behind The Brand, Kelly, Taylor, and Isabella describe moxie as grit, boldness, creativity, and a little bit of spunk. For Moxie Creative, the name is a mindset built on authenticity, courage, and a drive to help small businesses stand out.
When was Moxie Creative founded?
Moxie Creative was founded in 2023. When Kelly’s previous business partner left, she embraced the moment to reimagine her agency with a renewed vision.
Who hosts the Behind The Brand podcast?
Behind The Brand launched with hosts Kelly, Taylor, and Isabella of Moxie Creative. The podcast shares insights, lessons, and inspiration for small business owners and entrepreneurs, with future episodes featuring clients, industry experts, and creative minds.
