Don't get lost in the noise.
After working with small businesses for over 30 years, we know a thing or two about the keys to success. It’s not just great products or excellent service. Every successful business has one thing in common: a strong brand. Whether you’re running a solo operation or managing a mid-sized team, your business needs a memorable identity to rise above the noise.
As branding experts, we believe every business deserves a brand that goes beyond flashy logos and trendy color schemes. Our approach to branding is all about creating a unique story; one that resonates with your audience, builds trust and keeps them coming back for more.
Now, you might be thinking, what does trust have to do with my logo? Well, a lot, and that’s because your brand is not simply a logo. It’s your business’s personality, heart and soul.
What a Brand Is:
- Your Story: The narrative that connects emotionally with your audience.
- Your Promise: The consistent value you deliver to customers.
- Your Identity: Visuals, tone, and messaging that reflect your business values.
- The Experience: How customers feel at every interaction with your business.
- Perception: What customers say about you when you’re not in the room.

What a Brand Is NOT:
- Just a Logo: A logo is part of your brand, not the whole picture.
- A Color Scheme: Colors set the tone but don’t tell your full story.
- A Product: Simply just your products or services are what you offer.
- A One-Time Thing: Branding is ongoing, not a one-and-done effort.

Curious how the magic happens?
UNDERSTANDING YOUR BRAND
When working with clients to create their brand, we first sit down with them to ask a few questions. We call this discovery. Whether it’s a refresh or a brand started from scratch, this time allows us to set a solid foundation.
What Makes Your Business Tick
Why does it exist? What value do you bring to your customers? Defining your purpose is like setting your GPS; it keeps you on track and helps guide the decisions you’ll make throughout the branding process, from messaging to long-term goals.
Identifying Your Target Audience
A brand that tries to appeal to everyone usually ends up resonating with no one. Instead, we’ll help you zero in on your ideal audience by creating detailed customer personas. These include specifics like age, income, lifestyle, and values—the more we know about your audience, the better we can connect with them.
Establishing Your Brand Values
Highlighting Your USPs
BUILDING YOUR BRAND
With the groundwork laid, it’s time to get creative. We’ll work behind the scenes over the next four to six weeks and meet periodically to show you our progress. This is the time when you need to trust the process the most.
The beginning may feel like we’re farther from where we started, but by the time we get to the final round, all of the work will be worth it. In the end, you’re going to be left with a brand that is impossible to ignore.
Developing a Visual Identity
Your visual identity is the face of your business—it includes your logo, color palette, typography, and other design elements that communicate who you are. We work with you to design visuals that don’t just look good but also tell your story. Here’s what we focus on:
Logo: Keep it simple, versatile, and memorable. It should look just as sharp on a business card as it does on a billboard.
Colors: Colors evoke emotions and should align with how you want your audience to feel. For example, a bakery might choose soft pastels, while a fitness gym might lean into bold, energetic hues.
Typography: Consistency is key. Use a primary font for headlines and a complementary font for body text, and follow these guidelines across all platforms.
Crafting Your Voice and Message
Growing an Online Presence
MAINTAINING YOUR BRAND
Congratulations—your branding is live!
But here’s the deal: branding isn’t a one-and-done project.
Consistency is crucial to keeping your audience engaged and your business top of mind. You should continue your marketing efforts to keep your brand fresh. This level of brand management will position you as a leader in the marketplace.
Gather Feedback
Audit Your Content
Adapt to Market Dynamics
Conduct a Competitive Audit
Building a strong brand is a marathon, not a sprint. It takes thoughtful planning, creative problem-solving, and a commitment to evolve with the times. But trust us, the rewards are worth it. A great brand builds customer loyalty, fosters trust, and helps you stand out in a crowded market.
At Moxie Creative, we understand that the base of your brand is built on the story you are trying to tell. Maybe it was a lightbulb moment in the middle of the night or a legacy handed down through generations. Whatever the circumstances, our team is here to help you share your story with the world. Understanding where you come from is vital in defining where you’re going
Ready to build something amazing? Get in touch today, and let’s get started!