In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Rachel Thompson, Executive Director of Visit Greater St. Cloud, to explore the broader impact of tourism marketing. The conversation unpacks what a Convention and Visitors Bureau actually does, how destination organizations support business and community growth, and why marketing strategy matters in building a region people want to visit, invest in, and experience. The episode also touches on the importance of digital presence, including the recent Visit Greater St. Cloud website redesign, and how storytelling shapes regional competitiveness.