Marketing gets lumped together, but Taylor and Kelly explain why that mindset causes frustration and wasted ad spend. In this episode, they break down how brand awareness and lead generation serve different roles, why your website must be conversion-ready before you pay to drive traffic, and how modern lead generation works through paid search, landing pages, and data-driven optimization. They also cover why business owners often don’t see their own ads, why you shouldn’t click your own campaigns, and how tightening geo targeting can improve lead quality and reduce budget without sacrificing results.