Before a customer ever calls, clicks, or walks through your door, they’ve likely already formed an opinion about your business based on your Google reviews. In this episode of Behind the Brand, Taylor and Kelly break down why reviews are one of the most powerful yet underutilized tools in your marketing strategy.

They explore how reviews impact SEO, influence buying behavior, and even affect your Google Quality Score. The conversation also dives into practical strategies for getting more reviews, handling negative feedback professionally, and building a consistent system that works for your business.

If you’ve been ignoring your Google reviews or aren’t sure how to leverage them effectively, this episode gives you a clear, actionable roadmap.