Podcast producer Abbey Graves returns to Behind the Brand to talk with Taylor from Moxie Creative about why podcasting is still a smart marketing move heading into 2026—especially for small businesses and local brands. They unpack the myth of “oversaturation,” the real reason most podcasts fail, and what it takes to create a sustainable show that supports your business goals. They also discuss how podcasting builds familiarity with prospective clients, why video matters for repurposing, and how even short-form “micro-podcasting” can be a powerful (and budget-friendly) place to start.