Destination: Woodbury is the official destination marketing organization (DMO) for Woodbury, Minnesota. The DMO promotes tourism in Woodbury, connecting visitors to local amenities, things to do, dining spots, hotels, and resources for the purpose of enhancing the visitor experience and supporting the local visitor economy.
Destination: Woodbury was tasked with building a pipeline of events for the newly renovated Central Park,a modern community facility featuring banquet spaces, party rooms, an indoor park, and indoor playground.While local residents were excited for the reopening, the larger opportunity was to attract corporate gatherings,community events, weddings, and other destination-worthy events. Our challenge was to attractevent planners from outside of the area and build interest before the facility was complete.
Our mission was clear: We needed to generate interest without the ability of giving tours or providing photos and videos of the facility. We couldn’t wait until late October when the facility was slated to open to begin the process; that would be too late. Businesses were already planning holiday gatherings, couples were searching for wedding venues, and families were planning parties for the new year.
Moxie helped Central Park enter its reopening with awareness, interest, and event opportunities already in motion. While staff focused on preparing the facility and internal systems for launch, the campaign introduced the renovated space to key audiences and helped generate early inquiries. That momentum translated into immediate bookings in Fall / Winter 2025 and a strong head start for 2026, allowing the facility to open with real demand already underway.
