SUMMARY
In this episode of Behind the Brand, Taylor and Kelly sit down with Kiarra Stommes, owner of Kiarra Rae Photography, to discuss her journey from studying biology and working in a laboratory to building a successful photography business.
Kiarra shares how a camera purchase with her brother unexpectedly opened the door to a career in photography after her cousin invited her to assist with client sessions and weddings. What started as a hobby quickly became a side business, eventually growing into a full-time career.
The conversation explores the realities of entrepreneurship, including managing clients, marketing, editing, systems, and balancing the many responsibilities that come with running a creative business. Kiarra also discusses her documentary-style photography approach, the importance of authentic client relationships, and why she values community over competition.
Whether you’re a photographer, creative professional, or aspiring entrepreneur, this episode offers practical insights into building a business around something you genuinely love.
CHAPTERS
00:00 Welcome to Behind the Brand
02:07 Meet Kiarra Stommes of Kiarra Ray Photography
02:37 From Biology Lab to Photography
04:21 How Kiarra First Picked Up a Camera
05:25 Weddings, Families, Seniors, and People-Focused Photography
06:02 The Real Work Behind Wedding Photography
08:09 Taking the Leap Into Her Own Business
09:14 Going Full Time and Learning the Business Side
11:17 Joining a Networking Group and Building Local Connections
12:24 Kiarra’s Photography Style and Approach
14:54 Working With Couples Before the Wedding Day
17:49 Boundaries, Systems, and Wearing Every Hat
21:25 The Impact of Community and Referrals
23:39 Advice for Young Creatives Starting a Business
Takeaways
Turning a creative passion into a full-time business requires persistence, adaptability, and a willingness to learn.
Success in photography is about much more than taking photos. Client communication, marketing, editing, and systems matter just as much.
Community and networking can create opportunities that would never happen otherwise.
Creative entrepreneurs often work far beyond traditional business hours.
Growth comes from continually learning, evolving, and improving your craft.
Key Topics Covered:
Kiarra’s transition from biology graduate to photographer
Learning photography through mentorship
Building Kiarra Rae Photography
Going from side hustle to full-time entrepreneur
Wedding photography and client experience
Documentary-style photography
Managing business operations behind the scenes
Setting boundaries as a business owner
The importance of networking and referrals
Community versus competition in creative industries
Lessons learned from entrepreneurship
Growth, mentorship, and continuous learning
