In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Dr. Cheri Carlson of Synergy Chiropractic and Wellness Clinic to discuss what it takes to build a brand in the health and wellness space that people genuinely trust. The conversation explores branding beyond visuals, highlighting the importance of alignment between patient care, communication, and overall business experience. Dr. Carlson shares insights on growing a chiropractic and wellness clinic with intention, creating meaningful patient relationships, and building a reputation rooted in care, consistency, and credibility. This episode offers valuable lessons for wellness professionals, chiropractors, and service-based business owners looking to grow a purpose-driven brand.