Takeaways:

• Needing more business is the goal. How you get there is the strategy. A website, an SEO campaign, or a social media push is a tactic, and a tactic only works when it is tied to a clear plan.
• Before you buy more leads or more traffic, check what you already have. If 100 leads are not moving forward, or visitors are not filling out your form, the problem is conversion, not attraction.
• Trendy jargon like SEO is often a stand-in for a different need. Most of the time, a business owner asking for SEO is really looking for something else, such as better conversion, stronger trust, or a clearer brand.
• Marketing spread across several vendors and judged in silos makes it impossible to see what is working. Set metrics, report on them monthly, and let the results guide the next step.
• Search is changing fast. With AEO and GEO now part of the conversation alongside SEO, even a website that was right ten years ago may need a very different approach today.

Key Topics Covered:

• The difference between a marketing tactic and a marketing strategy
• How Moxie uncovers what a client needs, starting with a conversation
• Why full-service consultants can step back where single-service shops can’t
• The startup package most new businesses need
• The cost of running marketing in silos with several vendors
• Converting the leads and traffic you already have before buying more
• Why a 10-year-old website may need to grow for AEO and GEO
• Making the most of a limited marketing budget