PODCAST 068

Why Finding the Right Career Fit Changes Everything with Laura Hartog of Bad Habit Brewing

SUMMARY 

What happens when the career path you’ve spent years building no longer feels right?

In this episode of Behind the Brand, Taylor and Kelly sit down with Laura Hartog, Managing Director of Bad Habit Brewing Company, to discuss career pivots, burnout, leadership, workplace culture, and building businesses centered around community.

Laura shares how she transitioned from a long career in marketing and education into brewery leadership, what pushed her to make a difficult career change, and how finding the right fit professionally transformed both her work and personal life.

The conversation also dives into what makes Bad Habit Brewing successful in an increasingly competitive craft beverage market, why community matters more than product alone, and what modern leadership really looks like.

 

CHAPTERS

00:00 Welcome to Behind the Brand
01:00 Meet Laura Hartog of Bad Habit Brewing
02:00 How Laura Stepped Into Her Role at Bad Habit
03:00 Managing Operations, Marketing, and the Brand
04:42 Finding Creativity in a New Role
06:10 Knowing When It’s Time for a Career Change
07:30 Reflecting on What Comes Next
09:05 Opening the Door to a Better Fit
10:45 How Laura’s Experience Translated to Bad Habit
12:35 Finding the Right Agency Partnership

17:45 Moxie’s History with Bad Habit Brewing
21:20 How Bad Habit Is Adapting in a Changing Industry
26:55 The Taproom, Events, and Community Gathering Space
29:45 What’s Next for Bad Habit Brewing

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Takeaways

  • Career alignment matters more than staying comfortable

  • Growth often starts when you allow yourself to explore change

  • Strong businesses survive by staying connected to community

Key Topics Covered:

  • Career pivots and recognizing misalignment

  • Burnout and protecting your mental health

  • Leadership lessons from managing teams

  • Building businesses around community

  • Marketing and branding in craft beverage industries

  • How Bad Habit Brewing is evolving in a changing market

  • Creating company cultures people genuinely love