Located just outside St. Joseph, Minnesota, Milk & Honey Ciders is a craft cidery rooted in agriculture, community, and the experience of bringing people together. Since its early beginnings, the business has grown into a year-round destination, with its outdoor Summer Music Series becoming a signature part of the experience.
Milk & Honey had already built something special: an outdoor concert series featuring local, regional, and national talent. But bringing great musicians to the stage was only half the equation. They needed a marketing partner who could build excitement, reach new audiences, and consistently put more people in front of the stage.
The opportunity went beyond promoting individual concerts. We saw the potential to build recognition for the Summer Music Series as a whole, creating a consistent identity that audiences would recognize and look forward to year after year.
We brought the Summer Music Series to life through a cohesive creative theme and a multichannel marketing strategy designed to build awareness, generate excitement, and drive ticket sales.
Established a recognizable visual identity for the series that continues to evolve year after year.
Developed organic content to announce lineups, spotlight artists, and build excitement throughout the season.
Created targeted campaigns to drive ticket sales, promote upcoming performances, and keep audiences engaged.
Expanded the series’ reach through digital ads, streaming placements, and billboards.
Milk & Honey’s Summer Music Series continues to build momentum, bringing more people to the cidery, strengthening its reputation as a destination for live music, and giving audiences a reason to return summer after summer.
