Sip N Pass came to us looking for labels. Simple enough…until we started asking questions. It quickly became clear they didn’t need labels first. They needed something every great product is built on: a brand with real roots. They’d experimented with branding before, but nothing gave them a foundation they could build on as the business grew.
The Sippers, as we affectionately call them, had the personality. They had the product. They had a story people wanted to be part of. What they didn’t have was a system that tied it all together. Without that, every new flavor would feel like a brand new business instead of another chapter in the same story.
Our job wasn’t to design six labels. It was to build a brand that could carry sixty.
We started where every strong brand should: at the roots. Through our six-week branding process, we built a visual identity and brand strategy that captured Sip N Pass’s fun, approachable personality while giving it the structure to grow. Instead of reinventing the wheel with every new product, they now had a brand that every future flavor could build on.
With the foundation in place, we designed the first three labels: Apple Pie, Root Beer, and Peach. Each featured custom illustrations, its own color palette, and a personality unique to the flavor, while still feeling unmistakably Sip ‘N Pass.
As the product line expanded, so did the brand. Grape, Iced Tea Lemonade, and Raspberry Lemonade followed, proving the system could grow without losing what made it memorable in the first place.
A great product deserves a great first impression. We designed a website and distributor sell sheets that gave Sip ‘N Pass the credibility to walk into meetings looking every bit as established as the brands sitting next to them on the shelf.
Our role didn’t end when the labels went to print. We’ve continued to serve as a sounding board as Sip ‘N Pass has grown, helping navigate everything from TTB approvals and label requirements to distributor conversations and industry best practices. The best marketing partner doesn’t only make award-winning graphics; they help you make the right strategic decisions behind them.
Sip ‘N Pass didn’t just launch a few products. They launched a brand built to grow. Every new flavor feels like it belongs because it does. Every bottle reinforces the same identity instead of starting over. And every new retail location builds on the recognition they’ve already earned.
That’s the difference a strong brand foundation makes. It doesn’t just help you launch. It gives people something to remember long after they’ve finished the jar.
