Minnesota-based Stickney Hill Dairy is best known for its award-winning line of goat dairy products, The Humble Goat. With an established brand and growing product portfolio, the company continues to expand its retail presence while introducing new dairy products to consumers.
Stickney Hill Dairy has built its reputation on producing high-quality goat dairy products. With a portfolio of new products and distribution channels on the horizon, they reached out to Moxie to create an elevated look that communicated that quality on retail shelves while creating room for new products and brand expansion.
The Humble Goat brand already had a strong foundation, but we saw an opportunity to refine its packaging and create a consistent look that could grow with the business. This approach would allow new product lines to feel distinct while remaining part of the same family. We also created two sister brands to launch a new subsidiary of the business, bovine dairy products.
What started with a packaging refresh has grown into an ongoing partnership supporting new products and brand expansion.
Elevated the look of The Humble Goat cheese logs, spreads, and crumbles.
Designed packaging for new vanilla and chocolate goat protein powders.
Adapted the established identity for two new sister brands, The Humble Cow and The Humble Cottage, which will feature their emerging bovine dairy products.
Developed cohesive packaging and brand assets to support an expanding product portfolio and brand architecture.
What started as a packaging refresh has grown into a creative partnership helping Stickney Hill Dairy introduce new products, a new subsidiary, and expand its retail presence, all while building on the brand its customers already know and love.
