SUMMARY

In this episode of Behind the Brand, hosts Taylor and Isabella sit down with Peter Gillitzer one-third of the ownership team at Milk and Honey Cider. They explore the origins of the cidery, starting from a production facility in 2011 to becoming a beloved community hub and creative space in St. Joseph, Minnesota by 2017. The discussion covers their successful Summer Music series, how they manage to keep the business community-focused, and their commitment to innovative yet intentional brand growth. Peter also shares stories about the partnerships they’ve built, the evolving craft beverage market, and lessons learned along the way. The episode provides deep insights into balancing vision and customer needs, and the journey of building a brand that has become a regional favorite.