SUMMARY
In this episode of Behind the Brand, Taylor and Kelly sit down with Jon, co-founder of Sip N’ Pass, to discuss the journey of turning a long-held dream into a reality. They explore the challenges faced in branding and product development and the importance of taking the first step in entrepreneurship.
Jon shares insights from his 20-year journey to launch a unique moonshine product, emphasizing the significance of collaboration, market research, and perseverance. The conversation highlights the emotional aspects of branding and the excitement of finally bringing a product to market.
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CHAPTERS
00:00 Turning Dreams into Reality
06:21 The Journey of Sip ‘N Pass
12:20: The Branding Process Unveiled
14:27 Overcoming Challenges in Entrepreneurship
17:38 Advice for Aspiring Entrepreneurs
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