Case Study

Third Street Brewhouse

Reach for the Peach

A craft brewery with roots dating back to 1874, Third Street Brewhouse has garnered a loyal following with its year round favorites and seasonal specialties. Having experienced success with its light lagers, Third Street began introducing flavored lagers under its Minnesota Gold Micro family. Working closely with Third Street leadership, Moxie developed a fully integrated campaign to introduce Micro Peach to the masses.

CLIENT INDUSTRY

OUR ROLE

Landing pages, unique billboards, and social media posts brought the campaign to life, while posters, coasters, and stickers brought the imagery to the customers.

As part of the larger campaign, Moxie created a set of colorful, engaging stickers to pass out to customers visiting the Taproom and at sampling events. Leveraging the popularity of the peach emoji, we illustrated a Peach character graphic and brought ti to life with different catchphrases and hand-drawn accents. We paired this with a funky, retro font treatment and a peach-centric color palette that was unique to the long-running Third Street Brewhouse brand.

The tagline Hello Sweet Cheeks grabbed attention while appealing to younger audiences. The “Low Carb, Low Calorie” and “All-Natural Flavors and Sweetener” messaging was received favorably.

Moxie developed a digital billboard campaign to introduce Micro Peach to the masses. Soon becoming instantly recognizable for its engaging visual style, vibrant colors, and bold, vintage type, the resulting campaign introduced Micro Peach in a fun, exciting new way. And just in time for summer!