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EPISODE 067
When people think about marketing agencies, they often picture logos, websites, social media posts, and creative campaigns. But behind every creative decision is something much bigger: strategy.
In this episode, Taylor and Kelly pull back the curtain on what actually happens when someone reaches out to work with a marketing agency. From discovery calls and first meetings to proposals and long-term partnerships, they explain why great marketing starts with understanding people, business goals, and solving the right problems.
They also tackle common misconceptions about agencies, explain why pricing is rarely one-size-fits-all, and share what small business owners should really expect when exploring a marketing partnership.
PODCAST
Behind the Brand
Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve.
We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen away.
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What Really Happens When You Hire a Marketing Agency
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How Tourism Marketing Drives Economic Growth in Greater St. Cloud
PODCAST 055 How Tourism Marketing Drives Economic Growth in Greater St. Cloud SUMMARY In this episode of Behind the Brand, Taylor and Kelly from Moxie

Lead Generation Marketing for Small Business: What Works (and What Doesn’t)
PODCAST 054 Lead Generation Marketing for Small Business: What Works (and What Doesn’t) SUMMARY Marketing gets lumped together, but Taylor and Kelly explain why that

How to Rebrand a Legacy Business Without Losing Loyal Customers with Jake Neu from Legacy Upfitters
PODCAST 053 How to Rebrand a Legacy Business Without Losing Loyal Customers with Jake Neu from Legacy Upfitters SUMMARY Jake Neu joins Taylor and Mo

Why Podcasting Works for Small Businesses in 2026
PODCAST 052 Why Podcasting Works for Small Businesses in 2026 SUMMARY Podcast producer Abbey Graves returns to Behind the Brand to talk with Taylor from

From Letterpress to Leadership: Mary Bruno on Craft, Community, and Creativity
PODCAST 051 From Letterpress to Leadership: Mary Bruno on Craft, Community, and Creativity SUMMARY In this episode of Behind the Brand, hosts Taylor and Kelly

Authentic Branding vs. AI Design: What’s Working in 2026
PODCAST 050 Authentic Branding vs. AI Design: What’s Working in 2026 SUMMARY In this episode of Behind the Brand, host Taylor chats with the full