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LATEST EPISODE

EPISODE 085

Tactics vs. Strategy: Why the Marketing You Ask For Isn't Always the Marketing You Need
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Taylor and Kelly tackle one of the biggest gaps in how small businesses buy marketing: the difference between tactics and strategy. Clients often arrive asking for a specific deliverable, such as a new website, SEO, ads, or more social posts, and sometimes they are exactly right. But there is a big difference between knowing you have a problem and knowing what is actually causing it. That is why Moxie Creative positions itself as a team of marketing consultants rather than order takers, and why the most valuable thing an agency can sometimes say is, “We don’t think you should spend money on that.”

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Marketing Insights and Brand Stories in Saint Cloud, MN

Welcome to Behind the Brand, a podcast for small business owners, solopreneurs, and aspiring entrepreneurs who are ready to start strong, stand out, and stay bold.
Hosted by the powerhouse marketers behind Moxie Creative, this podcast offers a behind-the-scenes look at what it takes to build and grow a memorable brand. With over 30 years of experience helping businesses gain an edge in their industries, we share bold moves, real-life client transformations, and actionable lessons you can apply to your own business.

Hear directly from our clients as we peel back the layers of their brands to reveal the bold decisions that helped them overcome challenges, grow their businesses, and stay ahead of the curve.

We’re here to inspire you to think big, take risks, and be bold. Let’s get started—your next big idea is just a listen away.

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320.310.0065

Email

we.got@moxiecreative.com

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