Branding Services That Can Help Your Organization

6 Branding Services That Can Help Your Organization

Brand. A word so popular in today’s culture that even YOU can be a brand. But do you know a “brand” is made of more than just a logo or a select set of colors? At Moxie Creative, we believe your brand is so much more than your logo. Your brand is your business’s personality, heart, and soul. It tells your customers what they can expect from your products and services, and it differentiates you from your competitors.

As your business evolves, it’s important your brand does too. Why? Because your brand is directly associated with your value. If there is a disconnect between the two, you’re losing out on new clients and, ultimately, profit. Wah, wah, wah…

If you feel like your organization is struggling to connect with your end consumer, it might be time to invest in branding services. Whether you need to start from scratch or simply find a better way to communicate who you are as a company, here are six branding services that can help.

1. Brand Strategy

Research shows that consumers are not as loyal to a product as they are to a brand. They will stay with a brand, even if a competitor is selling the same thing at a lower price, because of brand loyalty. But in order to build brand loyalty, your branding needs to communicate the right message. Establishing a brand strategy will allow you to effectively communicate and create tools to do just that.
If you are in need of branding services, our marketing professionals are ready to dive deep into your world. We’ll help you determine your why, your ideal customer, and define your true differentiating factor. And with your input, we’ll craft a brand that is uniquely you.

2. Naming & Taglines

Memorable brands start with a strong name. Your name and tagline and two will become two of the most important elements within your brand strategy. Your name tells your audience who you are, while your tagline tells them what you do and why you do it better.

3. Logo Design

First impressions are crucial, and your logo is the first glimpse of your brand. It’s an essential component of your visual identity and will be used as the face of your organization. From your logo design, customers should be able to determine who you are, what you do, and if you’re a brand they can trust. A logo that is outdated and not thoughtfully designed can give customers untrustworthy vibes, while a throughout, modern design can provide an immediate trust factor.

Old Logo / Outdated and Busy
New Logo / Modern and Sophisticated

4. Style Guides

Once your name (if needed) and logo are established, it’s time to create a brand style guide. A style guide includes all the building blocks of your brand and can include color palettes, typography, photography style, logo usage, and more. Organizations will use this as a guide when creating marketing materials such as business cards, social media graphics, email blasts, websites, and more!

5. Campaign Development

When brand messaging and visual identity are consistent, you can show your audience who you really are. One great way you can combine messaging with your orgnzations look is through integrated campaigns. When multiple marketing tactics come together, in can take your brand from zero to hero.

6. Rebranding

Maybe, just maybe, it’s time for a rebrand. Businesses do this all of the time for various reasons, and while it can be quite the undertaking, it’s oftentimes the most beneficial step for your business. As businesses grow, their philosophy can change and rebrand is needed. If you feel your organization is in this position, don’t stress. You have options!

Summary

If you are in need of branding services, our marketing professionals are ready to dive deep into your world. We’ll help you determine your why, your ideal customer, and define your true differentiating factor. With your input, we’ll craft a brand that is uniquely you.

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