Truth bomb. Not all agencies are created equal. We compare agency “shopping” to the world of online dating. It will likely take more than one spin around the block to find an agency partner you connect with. And that’s okay! Don’t let one bad experience scare you away for a lifetime. With the right partner on your side, you can kick some series marketing behind and reap the rewards for years to come.
First things first, you need to vet out your options. As we said, no two agencies are the same, so research is important in determining who you want to hire for marketing help. A quick Google Search will likely pull a long list of agencies in your area. From there, you should look into their services, view their past work, and ask your network if they have had experience with them, and if so – was it good or bad? Then, set up a meeting. Have a serious conversation about what you’re looking for and determine together if you are the right fit for each other. It can take time to get the perfect match, but we would hate to see your resources go to waste because you made a decision too quickly.
Our marketing strategists at Moxie Creative have years of experience working both in agency and in-house (client side). This allows us to see things through both lenses and provide insight as to why hiring an agency is helpful for small to midsize businesses.
Marketing without the stress!
If you are a small business owner, marketing help from the pros can be worth its weight in gold. As a business owner of a small to mid-sized business, chances are, your resources i.e., time, are very precious. When brands try to handle all marketing in-house, the wheels can fall off quickly, especially with all the daily tasks to keep the business going. By working with an agency who has your best interest in mind, bold ideas, and the right strategy, a lot of stress can be taken off your shoulders.Partnership For Growth
When you work with an agency, or at least a good one, it should feel like a partnership where both parties have a mutual stake in the success. An agency partner will act as a sounding board, pitch new ideas, and bring your vision to life to help your brand accelerate. The best part about working with an agency is the people it connects you with. When hiring an agency, it’s not just one person helping your business grow, it’s multiple people using their talents, experiences, and past successes to take your brand to the next level.Your One-Stop-Marketing-Shop
Now, before we begin, let us preface that this is not ALL agencies. Here at Moxie Creative, we are truly a one-stop shop if you want us to be. The benefit of working with a full-service creative agency like ours, is that our team members specialize in more than one area. We have the talents to be your strategist, copywriter, designer, illustrator, web programmer, and more. From ideation and creation to placement and metrics, a good marketing agency can help you with it all. For many business owners, this can be a huge time and money saver as you don’t have to be in between for multiple parties.
Bonus: A Different Perspective
Sometimes, it’s easy to get stuck in your own way. Even as marketing experts creating our own brand, we’ve been there a time and two. Having an outside party come in and provide insight can benefit your overall goals. What you think you need might not be what you actually need. As the saying goes, you don’t know what you don’t know. Outside agency partners can help you shift your perspective and possibly open your eyes to new marketing initiatives by challenging you to think big.Ready to say yes? Let’s hit pause for a second.
Before you sign the dotted line, ask yourself these five questions.- Do I have a clear understanding of the agreement and expectations?
- Am I positive this agency partner is the best fit?
- Do I have the resources such as time and finances to complete the agreed upon work?
- Am I comfortable with having a partner challenge my ideas and provide a new perspective?
- Will my business benefit from outside help?
