Based in Dassel, Minnesota, Porta-Dock manufactures premium, customizable dock systems and waterfront accessories. From docks and boat lifts to seating and canopies, Porta-Dock gives lake owners the ability to create a waterfront experience that’s uniquely their own.
Porta-Dock wanted to showcase more than the quality and customization of its products. They needed a video that captured the emotional connection families have with lake life, particularly younger generations creating their own memories on the water.
The video also needed to serve as a versatile marketing tool for Porta-Dock and its dealer network across organic and paid channels.
A Porta-Dock is more than a place to park a boat. It’s where generations of families spend their summers and create memories that last a lifetime.
While Porta-Dock had used lifestyle videos in the past, we saw an opportunity to bring a fresh energy to their storytelling. Through faster pacing, dynamic editing, and an upbeat approach, we could connect with younger families while showcasing the quality and versatility of Porta-Dock’s products.
Moxie managed the entire video production process, including the concept, the shoot, editing, and final delivery.
Developed the concept, messaging, scripts, and storyboards around the generational experience of lake life.
Coordinated and executed a full-day video shoot capturing authentic family moments alongside Porta-Dock’s products.
Brought the story to life through fast-paced editing, dynamic transitions, color grading, and motion graphics.
Produced six additional product-focused reels highlighting Porta-Dock’s customizable waterfront solutions.
Porta-Dock now has a collection of video assets that showcase not only what its products can do, but what they make possible for families who call the lake home.
