Bad Habit Brewing

Bad Habit Brewing Company recently launched their new THC seltzer line, Slack Tide. This new product was named after the calm transitional period in tide streams when the water is still and unstressed. Our challenge was to keep this product line on brand while at the same time separating it from Bad Habit’s beer products.

Drawing from its name and ingredients as inspiration, we crafted a can design that captures a laid-back state of mind. The clean, modern typography flows effortlessly across the can while remaining easily legible, evoking slightly psychedelic and oceanic themes.

One of the key design features is its adaptability. The can layout can easily be customized with a variety of flavor-inspired color palettes, allowing each flavor to stand out while maintaining the cohesive look of the Slack Tide brand. The label also features custom icons for identifying THC, CBD, and CBG, along with customized water patterns and holographic printing.