CASE STUDY

Hops Direct

The Hops Are Poppin' Sale Campaign

Hops Direct is a family-owned hop farm in the Yakima Valley of Washington State, dating back to the early 1930s. Today, they are one of the largest hop suppliers in the country. Through our well-established partnership, we have helped Hops Direct increase its customer base and continue to market to its current customers since 2018.

We regularly communicate with Hops Direct customers through monthly email marketing. As a marketing consultancy and creative house, Moxie Creative combines both elements to create marketing pieces that communicate effectively without compromising design. The Hops Are Poppin’ email did just that.

Each year, Hops Direct has a Father’s Day Sale, known as Hops For Pops. While the sale stays the same, the creative message must be different. This year, we focused on family, bringing in the father and son trio that runs the farm. Adding a human element to the design could drive the Farm-Direct, No Middleman mission home.

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