Case Study - Campfire Pizza Campaign
Pizza Barn
Pizza Barn: Land of 10,000 Pizzas
Pizza Barn of Princeton is a small town pizzeria that has been whipping up “secret sauces” and unique pizza offerings for more than 40 years. Beloved by many in Minnesota and across stateline, owner Jody Stay, has proudly kept her family tradition alive through innovation.
CLIENT INDUSTRY
- Hospitality
OUR ROLE
- Strategy, Social, Video
Always thinking outside the box, Jody came to us looking for creative ways to market her latest brainchild: Campfire Pizza Kits. As Minnesotians ourselves, we were thrilled to help her launch her new perfect for summer product to the masses.
Our goal for the Campfire Pizza Campaign was to reach our target audience of summer travelers who would be passing by on their way to their lakehouse or campsite. To do so, we used paid and organic tactics on social media. This included a target ad campaign and the creation of organic social posts with custom graphics and content.
By pairing a paid social media ad with an organic campaign, we were able to increase awareness for Pizza Barn and ultimately, Campfire Pizza Kits with an overall reach of 100K+ and 7k+ clicks to their website.
