CASE STUDY - YMCA PROMENADE - Moxie Creative

Case Study - Event Marketing

YMCA Promenade

Havana Ooh Na-Na

The St. Cloud Area Family YMCA is a nonprofit organization dedicated to ensuring access to quality facilities and programs, regardless of a family or child’s ability to pay. A cornerstone of the Y’s success is the fact that it enriches all members of the St. Cloud community regardless of gender, age, race, religion, and economic status.

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Each year, Moxie Creative volunteers its time and talents to help the Y promote its annual fundraiser called Promenade. In the 20 years since Promenade’s inception, more than $1 million has been raised to improve the health and well-being of our community members.

Striving to create an event theme to inspire donors, we brought an elevated Caribbean theme to life with “Havana Nights.” Vibrant colors, tropical flowers, and hanging rattan baskets work together to transport guests to 1930s Cuba.

In addition to developing the theme identity, we produced a portfolio of multi-channel marketing materials, including a gate-folded invitation, sponsor banners, billboards, digital, social, and print ads.

Our efforts were rewarded with more than $90,000 raised for our community. We were also humbled to receive three 2023 American Advertising Awards for Havana Nights event, campaign, and marketing materials.